When you publish social posts through HubSpot, URLs within your social post will be automatically shortened to save space, track clicks, and create simple links for your audience.
By default, shortened links use the hubs.ly, hub.li, or hub.lu domain. If you want to shorten links using a branded short domain on Bitly, learn how to connect your Bitly account to HubSpot.
Understand how links are shortened in social posts
- By default, all links shared within social posts are shortened to a 23-character hubs.ly, hub.li, or hub.lu tracking link. Shortened links cannot be previewed in the social tool and will only display once the post is published.
- Tracking parameters are automatically added to URLs (utm_content, utm_medium, and utm_source) to track traffic metrics back to the original post. Custom tracking URLs are not supported in social posts published through HubSpot.
- While some social networks track multiple interactions with a post as a click, HubSpot only tracks direct clicks to the shortened URL as a click.
- The 280-character limit for X posts includes URLs, so if you're including a link, your effective character limit is 257.
- The character count within the social publishing tool will automatically adjust for the shortened link once a URL is added, but the link itself will not appear shortened until your post is published.
- Images also count as links for this purpose, so including an image in your post will also use 23 characters.
- If you downgrade or cancel your HubSpot account, all shortened links in your existing social posts will continue to work.
- Automatic link shortening cannot be turned off.
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