Understand the effects of downgrading a paid HubSpot subscription

If your account has a paid HubSpot subscription for which you're considering downgrading, you may lose access to certain tools and features. In addition to losing access to paid tools and features, any content you've created and data you've stored may also be impacted.

In this article, learn more about:

• Steps to take before downgrading to preserve content and data, including how to use HubSpot's Product & Services catalog to understand to compare availability across subscriptions.
• Commonly used features and tools for each hub that are impacted by downgrades.

To view steps to downgrade or cancel a subscription, refer to the cancel your HubSpot subscription Knowledge Base article. You can also contact the Customer Success Team to discuss options for your account.

Before you downgrade

Before deciding to downgrade, it's recommended to complete the following steps.

Review tools and features across subscriptions tiers

1. Review HubSpot's Product & Services catalog to understand which tools and features would be affected by a downgrade. Compare your current subscription to other tiers and find the subscription best for your account. To use the catalog: 
   • Navigate to HubSpot's Product & Services catalog.
   • In the left sidebar, click Products, then select the hub you want to downgrade.
   • Scroll through the table using the column headers to see which features and tools are included in each subscription tier. In each column, a checkmark indicates if a feature or tool is included. If the checkmark is surrounded by a perforated circle, hover over the checkmark to view limit information, such as seat requirements or available amounts.
2. Refer to the features sections in this article for additional explanations and recommendations about high-impact tools. Use the search bar in the article to search for a specific tool, feature, or subscription tier.

Prepare your account for a downgrade

If you've decided you want to downgrade, take the following steps to help you transition to a different subscription tier:

1. Export your content and data to retain important information.
2. Manage seats to account for any decreases in seat limits. For example, if you'd lose ten assigned seats upon downgrading, remove seat assignments from ten users.
3. Manage marketing contacts to avoid exceeding your downgraded marketing contact limit.
4. Prepare for any billing-related changes.

If you have more questions, contact your Customer Success Manager.

High-impact features and content affected by downgrades

A/B tests in pages and smart content

If you downgrade from Content Hub Enterprise or Professional to Content Hub Starter or HubSpot's free tool:

•  Any adaptive tests you’re running on pages will stop.
• Any variations will be discontinued.

Blogs

If you downgrade from Marketing Hub or Content Hub Enterprise or Professional to Starter or HubSpot's free tools:

• Existing blog posts stay live.
• To create new blog posts, you'll need to delete posts to get below your lower tier limit.
• You can also use existing blog tags and authors but won't be able to create new tags or authors.

If you have both Marketing Hub and Content Hub and only downgrade one of the hubs, your blog post limits and features will be kept with the retained Professional or Enterprise subscription.

Brands 

If you no longer need a Brand, you can delete it from your account. 

To remove the Brands feature from your account, reach out to your Customer Success Manager to cancel the Brands add-on.

Calculation and rollup properties

If you downgrade from all your Enterprise or Professional subscriptions to Starter or HubSpot's free tools:

• You can view existing calculation properties, but can't create additional calculation properties.
• Records maintain the values for calculation properties, but the values will no longer be updated.

If you retain any of your Professional or Enterprise subscriptions, you can continue to create calculation properties.

Content on secondary domains

If you're downgrading from Marketing Hub Enterprise or Professional to Starter or HubSpot's free tools and don't have a Content Hub subscription:

• Secondary domains will be converted to redirect domains. If you have content hosted on your secondary domains, consider updating the URL for your pages and the root URL of your blog to a primary domain.
• For multi-language content, only the page in the primary language will appear when searching by domain in the dropdown menu. If you have language variations of a primary page hosted on a secondary domain, you'll must manually check the primary page.
• It's recommended to export your page content from HubSpot before your downgrade to ensure none of your content is lost. You can also update the domains for your website and landing pages and blog.

If you downgrade Marketing Hub but still have a Content Hub subscription, you can still continue to use your secondary domains.

Conversation intelligence

If you downgrade from Sales Hub or Service Hub Enterprise or Professional to Starter or HubSpot's free tools:

• You can review existing call recordings, transcripts, and comments on recordings.
• You'll no longer be able to view speaker tracks or search call transcripts.

If you have both Sales Hub and Service Hub and only downgrade one of the hubs, Conversation Intelligence will be kept with the retained Professional or Enterprise subscription.

CTAs

If you downgrade from Marketing Hub Enterprise or Professional to Starter or HubSpot's free tools, CTAs created in HubSpot will no longer work. It's recommended to remove any CTAs from all external pages you own and export your CTA data before downgrading.

Custom CDN configuration

If you downgrade a Content Hub subscription to HubSpot's free tools, security-related headers will no longer be added to the HTTP response.

Custom objects

If you downgrade from all your Enterprise subscriptions to Professional, Starter, or HubSpot's free tools:

• You can view custom object records and custom object properties, but you can't create or edit existing custom objects or custom object records.
• You can no longer associate custom object records with other CRM records.
• If you still have access to the workflows tool after you downgrade, you can no longer create or use custom object workflows.
• Custom object records will no longer sync with Salesforce.

If you retain any of your Enterprise subscriptions, you can continue to create and use custom objects.

Custom permission sets

If you downgrade from all your Enterprise subscriptions to Professional, Starter, or HubSpot's free tools:

• Custom permission sets will be removed.
• Any users with assigned permission sets will be unassigned from those roles, but will keep their permissions.
• Moving forward, you'll need to manually update a user's permissions to make changes.

If you retain any of your Enterprise subscriptions, you can continue to use custom permission sets.

Custom reports

If you downgrade from all your Enterprise subscriptions to Professional subscriptions, you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit. You can also purchase the Reporting Limit Increase add-on.

If you downgrade from all Enterprise or Professional subscriptions to Starter or HubSpot's free tools, you can no longer view existing custom reports. Depending on the hub being downgraded, reports saved from HubSpot's analytics tools (e.g., the sales analytics tool for Sales Hub) will also be removed.

Customized quote templates

If you downgrade from Sales Hub Enterprise or Professional to Starter or HubSpot's free tools, customizations in customized quote templates will be removed.

Data sync

If you downgrade your Data Hub subscription, you can no longer use custom field mappings in data sync integrations. Your syncs will be turned off and you'll need to reset and review your default mappings, then turn the syncs back on.

Domains

Refer to the subscription limits for domains article for differences in domain limits between subscriptions.

Please note: if you have content published on a primary domain and your downgrade deletes the domain without first changing the brand domain, pages will be hosted on a HubSpot system subdomain. For example, if you had content hosted on www.mycompanywebsite.com and you disconnected that domain, content will then be hosted on [hubid].hs-sites.com.

Dynamic content with HubDB

If you downgrade from Marketing Hub Enterprise to Professional, Starter, or HubSpot's free tools, or downgrade from Content Hub Enterprise or Professional to Starter or HubSpot's free tools:

• Pages with HubDB tables will be unpublished after 90 days.
• To keep your page live or publish it again after 90 days, you'll need to disconnect the data source from your page. 

Dynamic, private, and password-protected pages

If you downgrade from Content Hub Enterprise or Professional to Starter or HubSpot free tools, dynamic, private, and password-protected pages will be unpublished after 90 days.

Landing and website pages

If you downgrade from Marketing Hub or Content Hub Professional to Starter or HubSpot's free tools, your existing pages will remain live, but you can't edit or create new content until you delete pages to get below your tier limit.

If you downgrade from Content Hub Starter to HubSpot's free tools, the following also applies:

• You will no longer have access to your [hubid].hs-sites.com domain. After your downgrade, existing content will remain on your [hubid].hs-sites.com domain for 90 days. Then, all static content will be moved to a [companyname].hubspotpagebuilder.com domain.
• Dynamic content will be deleted.

Please note: standalone form, error, subscription, and password prompt pages do not count against website page limits.

Pipelines

The number of pipelines you can create for each object depends on your subscription tier. As you downgrade, your limit will decrease. If you downgrade and the limit decreases, you’ll still have access to edit existing pipelines, but you won’t be able to create new pipelines until you are under the limit.

Playbooks

If you downgrade from a Sales Hub or Service Hub Enterprise account:

• Existing playbooks will no longer be accessible from CRM records.
• Any logged playbook activities will remain on the record timeline.

If you have both Sales Hub and Service Hub and only downgrade one of the hubs, playbooks will be kept with the retained Professional or Enterprise subscription.

Podcasts

If you downgrade from Content Hub Enterprise or Professional to Starter or HubSpot's free tools:

• You'll no longer have access to the podcast feature.
• The domain associated with podcasts will be removed automatically after 90 days.

Recurring revenue tracking

If you downgrade from Sales Hub or Service Hub Enterprise to Professional, Starter, or HubSpot's free tools, you can no longer view or create revenue analytics reports.

Salesforce integration

If you downgrade your Enterprise or Professional subscriptions to Starter or HubSpot's free tools, you'll no longer be able to sync your HubSpot account with Salesforce.

If you downgrade Sales Hub, but you have other Professional or Enterprise subscriptions, Salesforce pipelines will continue to sync opportunities but will become read-only.

Scheduling pages

If you downgrade your Sales Hub or Service Hub subscription, your scheduling page limits will decrease. If you downgrade, any scheduling pages above your subscription tier limit will be deleted after seven days. 

Segments (Lists)

If you downgrade any subscription, you can still view and edit your segments, but you can't create new segments until you delete enough to go under your subscription tier limit.

Sequences

If you downgrade from Sales Hub or Service Hub Enterprise or Professional to Starter or HubSpot's free tools:

• Any contacts that are active in a sequence will be unenrolled.
• Sequences will be permanently deleted after 90 days.

If you upgrade back within 90 days, all sequences will be restored. 

Single sign-on (SSO)

If you downgrade all your Professional and Enterprise subscriptions to Starter or HubSpot's free tools, users in the account will no longer be able to use HubSpot's single sign-on feature. Two-factor authentication will continue to be required for all paid subscription tiers.

Social data

If you downgrade from Marketing Hub Enterprise or Professional to Starter or HubSpot's free tools:

• Data relating to your social posts published in HubSpot will be lost.
• It's recommended to export your social post data before downgrading.
• Any shortened links in your existing social posts will continue to work without disruption.

Subscriptions (HubSpot payments)

If you're using subscriptions with HubSpot payments, and you downgrade from a Starter, Professional, or Enterprise subscription to HubSpot's free tools, the subscriptions will keep billing for 30 days after downgrading. In that 30 days, you can upgrade back to Starter, Professional, or Enterprise, or to move subscriptions to a new platform.

You can disconnect HubSpot payments without downgrading. Learn more about disconnecting HubSpot payments.

Surveys

If you downgrade from Service Hub Enterprise or Professional to Starter or HubSpot's free tools, any active surveys will no longer be accessible. 

Teams

If you downgrade all Enterprise or Professional subscriptions to Starter or HubSpot's free tools:

• You'll no longer have access to teams.
• Users will be removed from existing teams. 

Templates

 If you downgrade a Sales Hub or Service Hub subscription to HubSpot's free tools:

•  You'll only be able to access the first three or five templates created in the account, depending on when your account was created.
• You can edit the content of existing templates or delete templates to create new templates.

URL redirects

If you downgrade from Marketing Hub or Service Hub Enterprise or Professional to Starter or HubSpot free tools, or Content Hub Enterprise, Professional, or Starter to HubSpot's free tools, URL redirects will be lost. It is recommended to export your URL redirects before downgrading.

Workflows

If you downgrade all your Enterprise and Professional subscriptions to Starter or HubSpot's free tools:

• Your workflows will be turned off and you'll no longer be able to access them.
• Workflows will be deleted 90 days after your account is downgraded.

If you downgrade one or some Enterprise or Professional subscriptions to Starter or HubSpot's free tools:

• You'll lose access to certain workflow actions if they're only included with a specific hub.
• These workflow actions won't be deleted, but an alert will show in the workflow and the action will fail and move on to the next action. You won't be able to edit the content of the action, but can delete it from the workflow.