Downgrade a paid subscription

If you're a user on a paid subscription and are considering downgrading, you may lose access to some tools and features. In addition to losing access to any paid tools and features, keep in mind that content you've created and data you've stored will also be impacted.

Review HubSpot's Product & Services catalog

To prepare for your downgrade, review which tools and features you will lose access to:

• Navigate to HubSpot's Product & Services catalog.
• In the left sidebar, under Products, click the subscription you want to downgrade to be taken to that section.

• Scroll through the table using the column headers to see which features and tools are included in each subscription tier.
  • A checkmark indicates if a feature or tool is included.
  • If the checkmark is surrounded by a perforated circle, hover over the checkmark to view limits information.

Before you downgrade

There are important steps you can take to ensure your users are prepared, and content and data is preserved. 

• Export your content and data.
• Manage seats for any decreases in seat limits.
• Prepare for any billing related changes.

Marketing Hub

If you're downgrading your Marketing Hub subscription, review the full list of available features for your new subscription tier in the HubSpot Product & Services catalog. Use the following sections to prepare for downgrades for certain HubSpot features and tools.

From Marketing Hub Enterprise to Professional

• Brand domains: only one brand domain will remain active. Learn more about subscription limits for domains.
  • All other brand domains will be removed after 90 days. You'll receive a list of the domains that will be removed.
  • Existing content will remain until the 90 day limit, but no new content can be added.
  • If your brand domains are tied to a primary domain or secondary domain, consider updating the domain. 
• Contacts: contacts will not be automatically deleted or removed if they exceed the subscription tier limit but no new contacts can be created. Learn more about contact limits in the Marketing Hub section of HubSpot's Product & Services catalog.
  • If you want to add new contact records but currently exceed your tier limit, you must delete contact records.
  • Export contact data before preparing for any contact deletion.
• Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects.
  • You can no longer associate custom object records with other CRM records.
  • If you still have access to the workflows tool after you downgrade, you can no longer create or use custom object workflows.
  • Custom object records will no longer sync with Salesforce.
• Lists: you can still edit and view lists, but you can't create new lists until you delete enough lists to go under the limit for your subscription.
• Custom permission sets: custom permission sets will be removed. Any users with assigned permission sets will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
• Single sign-on (SSO): users in the account will no longer be able to use HubSpot's single sign-on feature. Two-factor authentication will continue to be required for all subscription tiers except HubSpot free tools accounts.

From Marketing Hub Professional to Starter or HubSpot's free tools

• Landing pages: after your downgrade, your existing pages will remain live. However, you’ll need to delete additional pages to get below your tier limit before you can edit or publish new content. 
• Website pages: your existing pages will remain live and you'll be able to edit content. However, you’ll need to delete additional pages to get below your tier limit before you can publish new content. 
• Blogs: your existing pages will remain live, but you’ll need to delete additional pages to get below your tier limit before you can publish new content. You can also use existing blog tags and authors but will not be able to create new tags or authors. 
• Teams: you'll no longer have access to teams. Users will also be removed from existing teams.
• Content on secondary domains: if you're downgrading from Marketing Hub Professional to Starter and don't have a Content Hub subscription, your secondary domains will be converted to redirect domains. If you have content hosted on your secondary domains, consider updating the URL for your pages and the root URL of your blog to a primary domain.
  • For multi-language content, only the page in the primary language will appear when searching by domain in the dropdown menu. If you believe you have language variations of a primary page hosted on a secondary domain, you'll need to manually check the primary page.
  • It is recommended to export your page content from HubSpot before your downgrade to ensure none of your content is lost. You can also update the domains for your website and landing pages and blog.
• CTA data: all CTAs created in HubSpot will not continue to work once your Marketing Hub subscription is downgraded to free tools. It is recommended to remove any CTAs from all external pages you own and export your CTA data, before downgrading.
• Social data: data relating to your social posts that you published through HubSpot will be lost. It is recommended to export your social post data before downgrading. Any shortened links in your existing social posts will continue to work without disruption.
• URL redirects: URL redirects will be lost. It is recommended to export your URL redirects before downgrading.
• Workflows: 
  • If you have another Professional or Enterprise subscription, you'll still have access to workflows if it is included in that subscription but will lose access to certain workflow actions. These workflow actions won't be deleted but an alert will show in the workflow. When executing the action, it will fail and move on to the next action. You won't be able to edit the content of the action, but can delete it from the workflow.
  • If you don't have another Professional or Enterprise subscription, your workflows will be turned off and you'll no longer be able to access them. Workflows will be deleted 90 days after your account is downgraded.

• Simple Automation: any automations that exceed the subscription tier limit will be automatically turned off, and deleted after 90 days.
• Activities relating to the specific Marketing Hub subscription: depending on which tier you downgrade to, any activities relating to a higher tier will be removed, along with those specific subscription tier filters in a contact record. For example, after a downgrade, you may not be able to filter by call-to-action data, X events, or Salesforce syncs.

Sales Hub

If you're downgrading your Sales Hub subscription, review the full list of available features for your new subscription tier in the HubSpot Product & Services catalog. Use the following section to prepare for downgrades for certain HubSpot features.

From Sales Hub Enterprise to Professional

• Conversation intelligence: you can still review existing call recordings and transcripts. Existing comments will remain on existing call recordings, but you'll no longer be able to view speaker tracks or search call transcripts.
• Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects.
  • You can no longer associate custom object records with other CRM records.
  • If you still have access to the workflows tool after you downgrade, you can no longer create or use custom object workflows.
  • Custom object records will no longer sync with Salesforce.
• Custom reports: you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit or purchase the Reporting Limit Increase Add-On.
• Deal pipelines: you’ll still have access to edit existing pipelines, but you won’t be able to create new pipelines until you are under your subscription tier limit.
• Lists: you can still edit and view lists, but you can't create new lists until you delete enough lists to go under your subscription tier limit.
• Playbooks: existing playbooks will no longer be accessible from CRM records, but any logged playbook activities will remain on the record timeline.
• Recurring revenue tracking: you can no longer create new revenue analytics reports, and you can no longer view existing reports.
• Custom permission sets: custom permission sets will be removed. Any users with assigned permission sets will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
• Single sign-on (SSO): users in the account will no longer be able to use HubSpot's single sign-on feature. Two-factor authentication will continue to be required for all subscription tiers except HubSpot free tools accounts.

From Sales Hub Professional to Starter or HubSpot's free tools

• Calculated properties: you can still view existing calculation properties, and records will maintain the values on their calculation properties.
• Reporting: you can no longer view existing custom reports. Reports saved from HubSpot's analytics tools, such as the sales analytics tool, will also be removed from the account.
• Scheduling pages: any extra scheduling pages outside of your subscription tier limit will be deleted after 7 days. 
• Salesforce integration: you'll no longer be able to sync your HubSpot account with Salesforce. However, if you have a HubSpot Professional or Enterprise subscription for a different Hub, and multiple Salesforce pipelines, they'll continue to sync opportunities from Salesforce to HubSpot but will become read-only.
• Teams: you'll no longer have access to teams. Users will also be removed from existing teams.
• Templates: if downgrading to free tools from any Sales Hub subscription, you'll only be able to access the first 5 templates created in the account. You can edit the existing templates or delete them to create new templates.
• Workflows: 
  • If you have another Professional or Enterprise subscription, you'll still have access to workflows if it is included in that subscription but will lose access to certain workflow actions. These workflow actions won't be deleted but an alert will show in the workflow. When executing the action, it will fail and move on to the next action. You won't be able to edit the content of the action, but can delete it from the workflow.
  • If you don't have another Professional or Enterprise subscription, your workflows will be turned off and you'll no longer be able to access them. Workflows will be deleted 90 days after your account is downgraded.

Content Hub

If you're downgrading your Content Hub subscription, review the full list of available features for your new subscription tier in the HubSpot Product & Services catalog. Use the following section to prepare for downgrades for certain HubSpot features.

From Content Hub Enterprise to Professional

• Adaptive tests: adaptive tests you’re running will stop. Any variations will be discontinued. The original page will stay live.
• Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects.
  • You can no longer associate custom object records with other CRM records.
  • If you still have access to the workflows tool after you downgrade, you can no longer create or use custom object workflows.
  • Custom object records will no longer sync with Salesforce.
• Custom reports: you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit or purchase the Reporting Limit Increase Add-On.
• Lists: you can still edit and view lists, but you can't create new lists until you delete enough lists to go under your subscription tier limit.
• Memberships: existing content will be unpublished after 90 days.
• Brand domains: the use of multiple brand domains is only available for Marketing Hub and Content Hub Enterprise. After an Enterprise downgrade, only one brand domain will remain active. Learn more about subscription limits for domains.
  • All other brand domains will be removed after 90 days. You'll receive a list of the domains that will be removed.
  • Existing content will remain until the 90 day limit, but no new content can be added.
  • If your brand domains are tied to a primary domain or secondary domain, consider updating the domain. 
• Custom permission sets: custom permission sets will be removed. Any users with assigned permission sets will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
• Single sign-on (SSO): users in the account will no longer be able to use HubSpot's single sign-on feature. Two-factor authentication will continue to be required for all subscription tiers except HubSpot free tools accounts.

From Content Hub Professional to Starter

• Landing pages: after your downgrade, your existing pages will remain live. However, you’ll need to delete additional pages to get below your tier limit before you can edit or publish new content. 
• Website pages: your existing pages will remain live and you'll be able to edit content. However, you’ll need to delete additional pages to get below your tier limit before you can publish new content. 

Please note: standalone form, error, subscription, and password prompt pages do not count against website page limits. 

• Blogs: your existing pages will remain live, but you’ll need to delete additional pages to get below your tier limit before you can publish new content. You can also use existing blog tags and authors but will not be able to create new tags or authors. 
• Lists: you can still edit and view lists, but you can't create new lists until you delete enough lists to go under your subscription tier limit.

• A/B testing and smart content: the original page will continue to appear, but any variations will stop appearing.

• CTA and video modules: your existing CTA and video modules will continue to display, but you’ll need to remove the modules from your pages to edit or publish them.

• Domains: only one domain will remain active. Learn more about subscription limits for domains.
  • All other domains will be removed after 90 days. You'll receive a list of the domains that will be removed.
  • Existing content will remain until the 90 day limit, but no new content can be added.
  • If your domains are tied to a primary domain or secondary domain, consider updating the domain. 

Please note: if you have content published on a primary domain and you delete that domain without first changing the brand domain, pages will be hosted on a HubSpot system subdomain. For example, if you had content hosted on www.mycompanywebsite.com and you disconnected that domain, content will then be hosted on [hubid].hs-sites.com.

• Dynamic, private, A/B test, and password protected pages: dynamic, private, A/B test, and password protected pages will be unpublished 90 days after your account is downgraded.

• Dynamic content with HubDB: pages with HubDB tables will be unpublished after 90 days. If you want to keep your page live or publish it again after 90 days, you'll need to disconnect the data source from your page. 
• Teams: you'll no longer have access to teams. Users will also be removed from existing teams.

From Content Hub Starter to HubSpot's free tools

• Landing/Website pages: your existing pages will remain live, but you’ll need to delete additional pages to get below the limit before you can edit or publish content.
  • You will no longer have access to your [hubid].hs-sites.com domain. After your downgrade, existing content will remain on your [hubid].hs-sites.com domain for 90 days. Then, all static content will be moved to a [companyname].hubspotpagebuilder.com domain.
  • Dynamic content will be deleted.
• Blogs: your existing pages will remain live, but you’ll need to delete additional pages to get below the limit before you can publish content.
  • HubSpot branding will be added to your blog posts.
  • You can use existing blog tags and authors but will not be able to create new tags or authors. 
  • You will no longer have access to your [hubid].hs-sites.com domain. After your downgrade, existing content will remain on your [hubid].hs-sites.com domain for 90 days. Then, all static content will be moved to a [companyname].hubspotpagebuilder.com domain.
  • Dynamic content will be deleted.
• Custom CDN configuration: security-related headers will no longer be added to the HTTP response.
• Custom domain: if you already have one, you'll retain your custom domain for landing pages, website pages, and blogs. However, you will not retain them for knowledge bases or emails.

Service Hub

If you're downgrading your Service Hub subscription, review the full list of available features for your new subscription tier in the HubSpot Product & Services catalog. Use the following section to prepare for downgrades for certain HubSpot features.

From Service Hub Enterprise to Professional

• Conversation intelligence: you can still review existing call recordings and transcripts. Existing comments will remain on existing call recordings, but you'll no longer be able to view speaker tracks or search call transcripts.
• Custom objects: you can still view custom object records and custom object properties, but you can't create or edit existing custom objects.
  • You can no longer associate custom object records with other CRM records.
  • If you still have access to the workflows tool after you downgrade, you can no longer create or use custom object workflows.
  • Custom object records will no longer sync with Salesforce.
• Custom reports: you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit or purchase the Reporting Limit Increase Add-On.
• Lists: you can still edit and view lists, but you can't create new lists until you delete enough lists to go under the limit for your subscription.
• Playbooks: existing playbooks will no longer be accessible from CRM records, but any logged playbook activities will remain on the record timeline.
• Recurring revenue tracking: you can no longer create new revenue analytics reports, and you can no longer view existing reports.
• Custom permission sets: custom permission sets will be removed. Any users with assigned permission sets will be unassigned from those roles, but will keep their permissions. Moving forward, you'll need to manually update a user's permissions to make changes.
• Single sign-on (SSO): users in the account will no longer be able to use HubSpot's single sign-on feature. Two-factor authentication will continue to be required for all subscription tiers except HubSpot free tools accounts.

From Service Hub Professional to Starter or HubSpot's free tools

• Custom reports: you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit or purchase the Reporting Limit Increase Add-On.
• Knowledge base articles: all Knowledge Base articles will unpublish. They will remain unpublished in your account unless you upgrade to a higher subscription. 
• Live chat: live chats will no longer be able to identify logged-in contacts. Any personalization used in live chats will no longer populate with user information, so it's recommended to adjust any chat snippets that use personalization.
• Products: you can still view your products library, but you can't create new products or associate them with deals and quotes. Existing deals and quotes will continue to display line items created from products before you downgraded.
• Custom reports: you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit or purchase the Reporting Limit Increase Add-On.
• Sequences: any contacts that are active in a sequence will be unenrolled.
• Surveys: any active surveys will no longer be accessible. 
• Teams: if you're downgrading from Marketing Hub Professional to Starter, you'll no longer have access to teams. Users will also be removed from existing teams.
• Video: you'll no longer be able to host and manage video files using HubSpot video. You'll also no longer be able to create one-to-one videos for sales emails and conversations.
• Workflows: 
  • If you have another Professional or Enterprise subscription, you'll still have access to workflows if it is included in that subscription but will lose access to certain workflow actions. These workflow actions won't be deleted but an alert will show in the workflow. When executing the action, it will fail and move on to the next action. You won't be able to edit the content of the action, but can delete it from the workflow.
  • If you don't have another Professional or Enterprise subscription, your workflows will be turned off and you'll no longer be able to access them. Workflows will be deleted 90 days after your account is downgraded.

Operations Hub

If you're downgrading your Operations Hub subscription, review the full list of available features for your new subscription tier in the HubSpot Product & Services catalog. Use the following section to prepare for downgrades for certain HubSpot features.

• Custom reports: you can't create new custom reports until you delete enough custom reports to fit under your subscription tier limit or purchase the Reporting Limit Increase Add-On.
• Data sync: you'll no longer be able to use custom field mappings in your data sync integrations. Your syncs will be turned off and you'll need to reset and review your default mappings, then turn the syncs back on.
• Lists: you can still edit and view lists, but you can't create new lists until you delete enough lists to go under the limit for your subscription.
• Teams: if you're downgrading from Operations Hub Professional to Starter, you'll no longer have access to teams. Users will also be removed from existing teams.
• Workflows: 
  • If you have another Professional or Enterprise subscription, you'll still have access to workflows if it is included in that subscription but will lose access to certain workflow actions. These workflow actions won't be deleted but an alert will show in the workflow. When executing the action, it will fail and move on to the next action. You won't be able to edit the content of the action, but can delete it from the workflow.
  • If you don't have another Professional or Enterprise subscription, your workflows will be turned off and you'll no longer be able to access them. Workflows will be deleted 90 days after your account is downgraded.

Business Units

If you no longer require a Business Unit, you can delete it from your account. 

If you want to remove the business units feature from your account, reach out to your Customer Success Manager to cancel the Business units add-on.