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United Arab Emirates (UAE) Value Added Tax | Frequently asked questions

Last updated: January 29, 2024

Please note: This article has been prepared for informational purposes only. It is not intended to provide, and should not be relied on as tax advice. For any questions you should consult your own tax and/or legal advisors.

If your business is located in the United Arab Emirates (UAE), learn how HubSpot handles Value Added Tax (VAT) and how you can update HubSpot with your VAT-related information.

What is Value Added Tax (VAT)?

VAT is generally due when goods and/or services are sold and supplied. Services refer to any activities conducted for the benefit of a person or entity that are not a supply of goods. Generally, VAT is invoiced by the supplier of goods or services, and then collected from the customer. The supplier then reports and remits the collected VAT to the tax authorities. 

Why am I being charged VAT?

HubSpot is registered for VAT in the UAE as it supplied electronic services to customers. Therefore, HubSpot is required to charge and collect VAT at the prevailing rate to all customers who are not registered for VAT.

How does HubSpot determine which customers UAE VAT applies to?

If your primary company address is in the UAE and you are not VAT-registered, you will be charged VAT. Learn how to check what your primary company address is set to in HubSpot.

Which HubSpot services are liable for VAT?

All HubSpot services are considered liable for VAT expect for Professional and Onboarding services.

How do I prove that I am a VAT-registered business customer?

All businesses must be registered for VAT with the UAE Federal Tax Authority and must add the VAT number (TRN number) to their HubSpot account. Once a valid TRN number is added to your account, HubSpot will not add a VAT charge to your invoice.

Please note: you may be liable to pay for VAT through the reverse charge mechanism.

I am VAT-registered in the UAE, will I still be charged VAT?

If you have added your valid TRN number to your HubSpot account, your company will not be charged VAT. Please note that you may be liable to pay for VAT through the reverse charge mechanism.

Are there any exemptions under which VAT may not be charged?

If your company is exempt from being charged VAT then you will need to send HubSpot a valid exemption certificate and ensure that your company meets all exemption criteria. Exemption certificates should be sent to for processing

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