Follow these instructions to view blog traffic, subscriber counts, and analyze individual post performance.
Navigate to Blog
Access the Blog dashboard by clicking Content > Blog.
Analyze general performance
On the Blog dashboard, navigate to the 'Analyze' tab. Here you will see a month-by-month snapshot of your blog's traffic and subscribers. You can adjust the timeframe to compare a month's traffic to historical data.
Identify top performing posts
Below the traffic and subscriber charts, you can see a lists of your blog posts broken down by 'Most Recent Posts', 'Top Posts by Views', 'Top Posts by Click-throughs', and 'Top Posts by Conversions'.
Compare performance of published posts
To compare blog post performance, switch back to the 'Manage' tab in the Blog Dashboard. Here, you can navigate to your 'Published' posts.
You can sort by clicking on a column heading. You can also adjust which metrics are available in the column view by clicking the columns icon.
View individual post performance
To drill into the article performance from an individual article, click the name of the article.
Under the Performance tab, you will see the number of views, the number of submissions on that post, the number of new contacts generated from forms on that post, and number of contacts generated from that post that are now customers. Clicking on the headings charts the corresponding metric.
View traffic sourcesIn addition, the Performance tab includes the number of views that originated from each source for that individual blog post.
To improve your posts Organic Search performance, you can see SEO recommendations on the Optimization tab. This tab includes On-Page-SEO tips, keyword performance, and a list of inbound and internal links.