How to analyze your blog post performance

Last updated: January 13, 2017

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

Similar to analyzing your website pages, HubSpot provides you with data on your blog and your blog posts' performance. The tool also allows you to:

  • See your blog's performance month over month
  • Track which posts are generating the most leads
  • Track your blog subscribers over time
  • Determine which blog authors write the most traffic-generating posts
  • See original source data for posts
  • See how many contacts generated by a post are now customers
  • See SEO suggestions from HubSpot for individual blog posts


Follow these instructions to view blog traffic, subscriber counts, and analyze individual post performance.

For external posts, you can use the Page Performance tool (ReportsPage Performance) to track post performance and see SEO recommendations. 

Navigate to Blog

Access the Blog dashboard by clicking Content > Blog

HubSpot Help article screenshot

Analyze general performance

On the Blog dashboard, navigate to the 'Analyze' tab. Here you will see a month-by-month snapshot of your blog's traffic and subscribers. You can adjust the timeframe to compare a month's traffic to historical data.

Identify top performing posts

Below the traffic and subscriber charts, you can see a lists of your blog posts broken down by 'Most Recent Posts', 'Top Posts by Views', 'Top Posts by Click-throughs', and 'Top Posts by Conversions'

Compare performance of published posts

To compare blog post performance, switch back to the 'Manage' tab in the Blog Dashboard. Here, you can navigate to your 'Published' posts.

You can sort by clicking on a column heading. You can also adjust which metrics are available in the column view by clicking the columns icon.

View individual post performance

To drill into the article performance from an individual article, click the name of the article.

Under the Performance tab, you will see the number of views, the number of submissions on that post, the number of new contacts generated from forms on that post, and number of contacts generated from that post that are now customers. Clicking on the headings charts the corresponding metric.

HubSpot Help article screenshot

View traffic sources

In addition, the Performance tab includes the number of views that originated from each source for that individual blog post.
HubSpot Help article screenshot

Improve optimization

To improve your posts Organic Search performance, you can see SEO recommendations on the Optimization tab. This tab includes On-Page-SEO tips, keyword performance, and a list of inbound and internal links.

HubSpot Help article screenshot

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