Analyze performance across campaigns in Marketing Studio

Analyze your campaign performance to measure the overall effectiveness of your campaigns. Instead of navigating between tools and different pages, analyze a comprehensive overview of data across your different campaigns in one tool.

This tool replaces the existing campaign analytics tool. To access legacy campaign analytics, search for campaign analytics in the global search bar.

You can also analyze individual campaigns in the campaigns tool. Learn more about the different campaign metrics available in HubSpot.

Analyze your campaign performance

1. In your HubSpot account, click More, then navigate to Marketing > Campaigns. If More doesn't appear in your account, navigate to Marketing > Campaigns directly.
2. At the top, click the Analyze tab. 
3. At the top, you can filter your campaigns. These filters will be applied even after navigating to other areas in the Analyze tab such as when reviewing your campaign assets or attribution data. 
   • Campaign: select the campaigns that you want to include in the campaign performance report data.
   • Date range: filter the data to a specific time range. This will filter the data for any tab displayed. If you select a rolling date range, the data set will exclude the current day.

4. • Attribution model (Marketing Hub Enterprise only): select the attribution model for your reports. Learn more about the different attribution models available. 
     
     

Overview

From the Overview section, you can review the following reports:

• Revenue attribution: review the overall data usch as campaign spend, attributed revenue, ROI percentage, deals, and contacts for the campaigns selected. Learn more about setting your campaign ROI.
• Contact lifecycle: if you've set a goal for your campaign, review the count of contacts in each lifecycle stage by campaign. 
• Contact journey to opportunity: review all touchpoints to determine the journeys that prospects take through your campaign. In the top right, select the First stage for your report. You can choose from the following: Campaign influences, Email, Ads, and Forms. 
• Goal reports: review the Total goal progress and Goal over time reports for your campaigns. Learn more about using the campaign goals tracker. 
• Website traffic: review the sessions, new contacts (first touch), and new contacts (last touch) metrics for by campaign.
• Total influenced contacts: review the count of influenced contacts generated by the select campaigns.
• Influenced contacts over time: review count of influenced contacts generated by each campaign over the selected time period. 
  
  

Campaign assets

From the Campaign assets section, you can review the performance data for each asset, organized by asset type.

• To review more details about each asset type, click the [asset name] to expand the section. 
• To review details for all asset types, in the top right, click Expand all assets. 
• To minimize all sections, in the top right, click Collapse all assets. 

Attribution

From the Attribution section, you can review the attribution reports for your campaign data. 

• In the left sidebar menu, click to expand the Attribution section. Then, navigate to the following sections: 
  • Overview: review attribution reports for the overall campaigns and the number of new contacts attributed to this campaign. 
  • Deal create (Marketing Hub Enterprise only): review reports for the number of new deals attributed to this campaign.
  • Revenue (Marketing Hub Enterprise only): review reports for the amount of revenue attributed to this campaign.

AI Brand Visibility

Use the AI Brand Visibility section to track all content development related to improving brand visibility and citations for AEO prompts and track the performance of that content development against AEO metrics.

• AI search prompts: analyze your AI brand visibility based on the performance of your AI search prompts over metrics such as Total citations, Citations to your websites, Mentions of your brands, and Count of AI search prompt answers metrics.
• Prompt citation by channel: review which channels drive the most citations for your tracked prompts, such as your own domains, competitor domains, earned domains, and more. 
• Campaign asset citation rate vs competitors: compare how often answer engines cite content from your campaign compared to competitor domains across your tracked prompts. 
• Brand Visibility: displays a percentage score on how often your brand appears in answer engine responses across tracked prompts.
• Brand visibility over time: displays how your brand visibility score changes over time.
• Brand visibility vs competitors: compare your brand visibility in AI generated answers over time against your competitors.
• Citations with brand mention rate vs competitors: compare the share of total citations that mention your brand compared to competitors across AI answers over time.