Contacts

Marketing contacts | Frequently asked questions

Last updated: October 22, 2020

Applies to:

Marketing Hub  Starter, Professional, Enterprise

Find answers and general information quickly about marketing contacts in HubSpot.

What are marketing contacts?

Marketing contacts are contacts with the Marketing Status property value set to Yes. This allows them to be eligible for certain HubSpot marketing tools. They will also count towards your contact tier.

When the property value is set to No, they are non-marketing contacts. Non-marketing contacts cannot be used with those marketing tools and will not count towards your contact tier.

Do I have access to the marketing contacts feature?

You may not have access to marketing contacts, even if you have a Marketing Hub subscription. To get access to the marketing contacts feature, reach out to your Customer Success Manager.

How do I keep track of my marketing contacts?

You can check your contact tier. If you want to have more insight, you can also create a dashboard to monitor your marketing contacts.

What permissions are required to set contacts as marketing?

By default, all users have the permission to set contacts as marketing. Learn how to remove the permission for a user.

What is the default Marketing status of new contacts?

This depends on how they were created. Learn more about the different default marketing statuses for new contacts.

When can I change the marketing status of my contacts?

You can change a non-marketing contact to a marketing contact anytime. Learn how to set contacts as marketing.

You can set a marketing contact to be updated to a non-marketing contact anytime, but the update only occurs on:

  • the 1st of the next month, or your renewal date, depending on which comes earlier; or
  • during your monthly renewal, if you're on a monthly contract.
Learn how to preemptively set contacts as non-marketing.

Please note: even if the number of marketing contacts you have is below your contact tier, your contact tier will not be downgraded to the next contact tier. Reach out to your HubSpot Customer Success Manager if you've any further questions on your contact tier.

What happens if I go over the contact tier limit?

Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier and will receive a pro-rated charge the following day.

Notifications are sent when your HubSpot account reaches a certain percentage of your contact tier so you can manage your marketing contacts. If you want to have more insight, you can also create a dashboard to monitor your marketing contacts.