Last updated: May 21, 2021
|Marketing Hub Starter, Professional, Enterprise|
Find answers and general information quickly about marketing contacts in HubSpot.
Contacts with the Marketing Status property value set to Yes are eligible for certain HubSpot marketing tools. They will also count towards your contact tier. By default, all users have the permission to set contacts as marketing. Learn how to remove the permission for a user.
When the property value is set to No, they are non-marketing contacts. Non-marketing contacts cannot be used with those marketing tools and will not count towards your contact tier.
You may not have access to marketing contacts, even if you have a Marketing Hub subscription. To check if you have access to marketing contacts:
If you don't have access to marketing contacts but would like to, please reach out to your Customer Success Manager.
HubSpot will send you notifications as the count of marketing contacts approaches your contact tier limit. You can also view your count of marketing contacts at any time in your Account & Billing page or with a dashboard report.
Learn more about monitoring your marketing contacts.
The default Marketing status of a new contact depends on how they're created. Learn more about the different default marketing statuses for new contacts.
You can change a non-marketing contact to a marketing contact anytime. Learn how to set contacts as marketing.
You can set a marketing contact to be updated to a non-marketing contact anytime, but the update will take effect on your next update date. This means that contacts can't be switched between marketing and non-marketing within the same month.
Billing by count of marketing contacts offers a flexible way to grow your CRM database, including contacts that you can't or don't want to market to yet. For example, your sales team can continue to grow your lead database without impacting your bill.
Marketing contacts also enable you to adapt your database as your business needs change. You can switch contacts between marketing and non-marketing as your customer base evolves, within the once a month limit. For example, if you only run a few big campaigns per year, you can adjust your marketing contacts during those months only. Once the campaign is over, you can set them back to non-marketing the following month.
To find your next update date:
Please note: even if the number of marketing contacts you have is below your contact tier, your contact tier will not be downgraded to the next contact tier. Reach out to your HubSpot Customer Success Manager if you've any further questions on your contact tier.
Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier and will receive a pro-rated charge the following day.
Learn how to manage the number of contacts that count towards your contact tier and can work with your email marketing and ad targeting tools in HubSpot.
Learn how to set your contacts as marketing. You can then use marketing tools with them, but they will then not count towards your billable contact tier limit.
Learn how to set your contacts as non-marketing. You will no longer be able to use marketing tools with these contacts, but they will not count towards your billable contact tier limit.