Marketing contacts | Frequently asked questions

Last updated: February 23, 2021

Applies to:

Marketing Hub  Starter, Professional, Enterprise

Find answers and general information quickly about marketing contacts in HubSpot.


What are marketing contacts?

In HubSpot, you can set certain contacts as marketing and others as non-marketing to control the number of contacts that count towards your contact tier and who your users can and cannot market to.

Contacts with the Marketing Status property value set to Yes are eligible for certain HubSpot marketing tools. They will also count towards your contact tier. By default, all users have the permission to set contacts as marketing. Learn how to remove the permission for a user.

When the property value is set to No, they are non-marketing contacts. Non-marketing contacts cannot be used with those marketing tools and will not count towards your contact tier.

Do I have access to the marketing contacts feature?

You may not have access to marketing contacts, even if you have a Marketing Hub subscription. To check if you have access to marketing contacts:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Under Products & Add-ons, view your Marketing Hub subscription. If you have access to marketing contacts, you should see Marketing contacts stated in your subscription.


If you don't have access to marketing contacts but would like to, please reach out to your Customer Success Manager.

Using marketing contacts

How do I keep track of my marketing contacts?

HubSpot will send you notifications as the count of marketing contacts approaches your contact tier limit. You can also view your count of marketing contacts at any time in your Account & Billing page or with a dashboard report.

Learn more about monitoring your marketing contacts.

What is the default Marketing status of new contacts?

The default Marketing status of a new contact depends on how they're created. Learn more about the different default marketing statuses for new contacts.

When can I change the marketing status of my contacts?

You can change a non-marketing contact to a marketing contact anytime. Learn how to set contacts as marketing.

You can set a marketing contact to be updated to a non-marketing contact anytime, but the update will take effect on your next update date. Learn how to set contacts as non-marketing.

To find your next update date:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Click Usage & Limits.
  • Under Manage your marketing contacts, view your update date. 


Please note: even if the number of marketing contacts you have is below your contact tier, your contact tier will not be downgraded to the next contact tier. Reach out to your HubSpot Customer Success Manager if you've any further questions on your contact tier.


What happens if I go over the contact tier limit?

Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier and will receive a pro-rated charge the following day.

Learn how to monitor your marketing contacts and how to prevent a contact tier upgrade.