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Marketing contacts | Frequently asked questions

Last updated: May 21, 2021

Applies to:

Marketing Hub  Starter, Professional, Enterprise

Find answers and general information quickly about marketing contacts in HubSpot.


What are marketing contacts?

In HubSpot, you can set certain contacts as marketing and others as non-marketing to control the number of contacts that count towards your contact tier and who your users can and cannot market to.

Contacts with the Marketing Status property value set to Yes are eligible for certain HubSpot marketing tools. They will also count towards your contact tier. By default, all users have the permission to set contacts as marketing. Learn how to remove the permission for a user.

When the property value is set to No, they are non-marketing contacts. Non-marketing contacts cannot be used with those marketing tools and will not count towards your contact tier.

Do I have access to the marketing contacts feature?

You may not have access to marketing contacts, even if you have a Marketing Hub subscription. To check if you have access to marketing contacts:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Under Products & Add-ons, view your Marketing Hub subscription. If you have access to marketing contacts, you should see Marketing contacts stated in your subscription.


If you don't have access to marketing contacts but would like to, please reach out to your Customer Success Manager.

Using marketing contacts

How do I keep track of my marketing contacts?

HubSpot will send you notifications as the count of marketing contacts approaches your contact tier limit. You can also view your count of marketing contacts at any time in your Account & Billing page or with a dashboard report.

Learn more about monitoring your marketing contacts.

What is the default Marketing status of new contacts?

The default Marketing status of a new contact depends on how they're created. Learn more about the different default marketing statuses for new contacts.

When can I set a contact as a marketing contact?

You can change a non-marketing contact to a marketing contact anytime. Learn how to set contacts as marketing.

When can I switch a contact from marketing to non-marketing?

You can set a marketing contact to be updated to a non-marketing contact anytime, but the update will take effect on your next update date. This means that contacts can't be switched between marketing and non-marketing within the same month.

Billing by count of marketing contacts offers a flexible way to grow your CRM database, including contacts that you can't or don't want to market to yet. For example, your sales team can continue to grow your lead database without impacting your bill.

Marketing contacts also enable you to adapt your database as your business needs change. You can switch contacts between marketing and non-marketing as your customer base evolves, within the once a month limit. For example, if you only run a few big campaigns per year, you can adjust your marketing contacts during those months only. Once the campaign is over, you can set them back to non-marketing the following month.

Learn how to monitor your marketing contacts and how to prevent a contact tier upgrade.

How do I find my next update date?

To find your next update date:

  • In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
  • Click Usage & Limits.
  • Under Manage your marketing contacts, view your next update date. 


Please note: even if the number of marketing contacts you have is below your contact tier, your contact tier will not be downgraded to the next contact tier. Reach out to your HubSpot Customer Success Manager if you've any further questions on your contact tier.


What happens if I go over the contact tier limit?

Once the number of marketing contacts exceeds your current contact tier, you'll automatically be upgraded to the next contact tier and will receive a pro-rated charge the following day.

Learn how to monitor your marketing contacts and how to prevent a contact tier upgrade.