SEO

Automatically link subtopic content to your pillar page

Last updated: October 18, 2019

Applies to:

Marketing Hub  Professional, Enterprise
Legacy Marketing Hub Basic
HubSpot CMS

For content attached to a topic in the SEO tool, the pillar page link module adds an internal link to the pillar page in the SEO tool. Search engines use crawlers to become familiar with different websites, and internal links lead these crawlers from your subtopic content to your pillar page.

Please note: for the pillar page link module to populate, the pillar page for that topic must be published.

The module generates a link to your pillar page in a module container that says: Topic: Core topic, with the core topic name linking to the pillar page. The content of this module can be customized on the template or an individual page or blog post.

Add the pillar page link module to your template

  • In your HubSpot account, navigate to Marketing > Files and Templates > Template Marketplace.
  • In the upper right, use the search bar to search for the Pillar Page Link module.
  • To add this module to your design manager tool, click Get module for free.
  • Add this module to your page or blog template. The module will be included on new content created with this template. Any existing content created with this template will be updated to include the module.

Customize the module on a page or blog post

  • In your HubSpot account, navigate to your blog, landing pages, or website pages.
  • Hover over the page or blog post you want to update, then click Edit.
  • Click the module icon integrations to open the sidebar editor panel.
  • Enter the text you want to appear before the pillar page link in the Preceding text field.
  • Click to toggle the Override topic name with custom linked text switch on. Then, replace the {{ tc.coreTopic.phrase }} token with custom text that will link to your pillar page.

Please note: it's recommended to use the default {{ tc.coreTopic.phrase }} token that links to your pillar page. Using the core topic name consistently helps search engines understand the content of your page.

  • Click Save and go to module list to apply your changes.

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Customize the module on the template

Customizing the module on the template level applies your changes across all pages or blog posts using this template.

  • In your HubSpot account, navigate to Marketing > Files and Templates > Design Tools.
  • In the finder, click the name of your template.
  • In the editor, click the Pillar Page Link module to customize it in the inspector.
  • Enter the text you want to appear before the pillar page link in the Preceding text field.
  • Click to toggle the Topic name override switch on. Then, replace the {{ tc.coreTopic.phrase }} token with custom text that will link to your pillar page.

Please note: it's recommended to use the default {{ tc.coreTopic.phrase }} token that links to your pillar page. Using the core topic name consistently helps search engines understand the content of your page.

  • In the upper right, click Publish changes.

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