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Analyze performance for individual pages and blog posts

Last updated: September 28, 2020

Applies to:

All products and plans
Analyze individual pages and blog posts to see how visitors are engaging with your website. Find insights on sources of your website traffic and search engine optimization. If your page includes smart content rules or HubSpot video, you'll see more details on how that content is performing.
To see the overall performance for a specific domain, navigate to your dashboard marketing reports. Marketing Hub Professional and Enterprise accounts and CMS Hub Professional and Enterprise accounts can create custom reports in the website analytics tool.

View performance for a specific page or blog post

To view metrics for an individual page or blog post, navigate to your blog or page dashboard.

Performance

In the Performance tab, you'll see detailed metrics about each page or post. Marketing Hub Enterprise accounts will see revenue attribution data for the content based on interactions from contacts associated with a closed-won deal in your account.

  • Views: the number of times this page or post was loaded on a web browser.

  • Submissions: the number of form submissions on this page or post.

  • New Contacts: the number of new contacts created from this page or post.

  • Customers: the number of customers who originally converted on this page or post that are currently in the lifecycle stage of customer.

  • Average Bounce Rate: the percentage of sessions that started on this page or post and did not move to another page on your site.

  • Average Time On Page: the total amount of time visitors spent viewing this page or post, divided by the total number of views. This calculation excludes exits.

  • Exit Rate: the percentage of sessions that ended after viewing this page or post.

  • Entrances: the number of sessions where this was the first page or post viewed.

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Below your metrics summary is a data visualization chart that plots one metric over time by source. Each source is labeled at the top of the graph with a corresponding color bubble. In the chart, each source type indicates how a visitor started their session on your site or blog.

  • To see a different metric in the data visualization chart, click the dropdown menu in the upper left and select another metric.
  • Hover your mouse over a specific point on this graph to view a breakdown of the statistics.
  • To adjust the timeframe for your report, click the Frequency dropdown menu at the top of the Performance tab to select whether data is plotted on a daily, weekly, or monthly basis.

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Below the data visualization chart is a table showing performance metrics from your content broken down by source. Select or clear the source checkbox to edit the sources included in the chart.

Click any source in the table to drill down into specific sources data.

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To modify the metrics included in this report:
  • Click Edit columns.
  • In the Columns section, select the checkboxes next to the metrics you want to include. Up to seven metrics can be selected at a time.
  • To remove a metric from the Selected Columns section, click the X.
  • To reorder your metrics, click and drag a selected metric into the order you want in your report.
  • Click Save.

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Engagement type (blog port only)

If you've enabled the AMP version of an individual blog post, you'll see how many visitors viewed the AMP version on their mobile device compared to how many visitors viewed the standard version on desktop.

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Video analytics

If you've enabled the Vidyard integration and added videos to your content, you'll see two reports with your video metrics Video views and Video retention.

Please note: to see traffic sources and video reports for your A/B test pages, you must drill down into a specific variation using the Variation dropdown menu at the top or choose a winning variation. Traffic source and video data cannot be combined for multiple variations.

Smart content (pages only)

Accounts with access to smart content can see analytics for how the smart content performed compared to the default content.

Please note: smart content reporting isn't available for smart content within the global content on your page template.

  • Click the Smart content tab to see a breakdown of how the page's smart content performed compared to default content.
  • To adjust the timeframe for your report, click the Frequency dropdown menu at the top of the Performance tab to select whether data is plotted on a daily, weekly, or monthly basis.
  • To see a different metric in the data visualization chart, click the dropdown menu in the upper left and select another metric.

analyze-smart-content-performanceBelow the chart is a breakdown of how visitors engaged with your content based on whether or not a smart content rule was applied. This breakdown does not include sources data.

view-metrics-for-smart-content

Optimization

In the Optimization tab, you'll find recommendations to improve your content's performance in search engine results. If you've enabled the Google Search Console integration, you can see even more detailed data from Google about how your page is performing for specific search terms.

Learn more about how to view SEO recommendations in HubSpot for your page or blog post.

Please note: if you don't see data populating in the Optimization tab, learn about issues that can prevent HubSpot's tools from crawling your site.

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