Last updated: October 13, 2020
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To view metrics for an individual page or blog post, navigate to your blog or page dashboard.
In the Performance tab, you'll see detailed metrics about each page or post. Marketing Hub Enterprise accounts will see revenue attribution data for the content based on interactions from contacts associated with a closed-won deal in your account.
Views: the number of times this page or post was loaded on a web browser.
Submissions: the number of form submissions on this page or post.
New Contacts: the number of new contacts created from this page or post.
Customers: the number of customers who originally converted on this page or post that are currently in the lifecycle stage of
Average Bounce Rate: the percentage of sessions that started on this page or post and did not move to another page on your site.
Average Time On Page: the total amount of time visitors spent viewing this page or post, divided by the total number of views. This calculation excludes exits.
Exit Rate: the percentage of sessions that ended after viewing this page or post.
Entrances: the number of sessions where this was the first page or post viewed.
Below your metrics summary is a data visualization chart that plots one metric over time by source. Each source is labeled at the top of the graph with a corresponding color bubble. In the chart, each source type indicates how a visitor started their session on your site or blog.
Below the data visualization chart is a table showing performance metrics from your content broken down by source. Select or clear the source checkbox to edit the sources included in the chart.
Click any source in the table to drill down into specific sources data.
To modify the metrics included in this report:
If you've enabled the AMP version of an individual blog post, you'll see how many visitors viewed the AMP version on their mobile device compared to how many visitors viewed the standard version on desktop.
Please note: to see traffic sources and video reports for your A/B test pages, you must drill down into a specific variation using the Variation dropdown menu at the top or choose a winning variation. Traffic source and video data cannot be combined for multiple variations.
Accounts with access to smart content can see analytics for how the smart content performed compared to the default content.
Please note: smart content reporting isn't available for smart content within the global content on your page template.
Below the chart is a breakdown of how visitors engaged with your content based on whether or not a smart content rule was applied. This breakdown does not include sources data.
In the Optimization tab, you'll find recommendations to improve your content's performance in search engine results. If you've enabled the Google Search Console integration, you can see even more detailed data from Google about how your page is performing for specific search terms.
Learn more about how to view SEO recommendations in HubSpot for your page or blog post.
Please note: if you don't see data populating in the Optimization tab, learn about issues that can prevent HubSpot's tools from crawling your site.
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