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Create and sync ad conversion events with your LinkedIn Ads account

Last updated: November 30, 2022

Applies to:

Marketing Hub Professional, Enterprise

After connecting your LinkedIn Ads account you can create events to sync your CRM lifecycle stage changes from HubSpot. This will allow the ad network to optimize the delivery of your ads when a contact has been attributed in the HubSpot Ads tool.

You can also create and sync ad conversion events with your Google Ads account or Facebook Ads account

Before you get started

Before getting started with ad conversion events, do note the following:

  • Only the lifecycle stage changes that occur after creating the conversion event in HubSpot will be counted and used to optimize the delivery of your ads.
  • LinkedIn can only sync ad conversion events that happen within 90 days of an ad click. For example, if your contact clicked a LinkedIn ad on January 1, 2022 but didn't change to an SQL until June 1, 2022, that contact won't be counted because it is outside the 90 day window.
  • When creating a LinkedIn conversion event, HubSpot will send the following data to LinkedIn:

    • Email address (hashed)
    • First name
    • Last name
    • Title
    • Company
    • Country
    • If the contact has clicked on a LinkedIn ad, HubSpot will send Lifecycle stage data to LinkedIn. 

Create ad conversion events

To create an ad conversion event: 
  • In your HubSpot account, navigate to Marketing > Ads.
  • In the upper right, click Create event.
  • In the dialog box, customize the details for your event:
    • Ad network: the ad network the event is for. Select LinkedIn to create an ad conversion event for your LinkedIn ads account. 
    • Ad account: the LinkedIn Ads account you want to sync the event with.
    • Lifecycle stage: the HubSpot lifecycle stage specified for the event. If you want to associate the HubSpot lifecycle stage with a different lifecycle stage in your ad account:
      • Click the dropdown menu below the HubSpot lifecycle stage.
      • Then, select the corresponding ad network lifecycle stage.
    • Value: specify a monetary value for your event.
      • To set the event's value to the value of the associated deal, select Use the Deal amount. The most recent associated deal will be used for this value. With this option, you'll still need to enter a default value. If the deal has no value attached or is invalid (closed-lost, has a non-positive value, etc), the default value will be used. 
      • To enter a custom value for the lifecycle event change, select Use a custom value, then enter a value.
    • Consent to share data: to sync a conversion event, the contact will require a Legal basis for processing contact's data. Select a property and property value used to store and indicate a contact's consent to share data.  
      • Custom contact property: select a property used to collect a contact's consent to share data.   
      • Property value that indicates consent: select a property value from the above property that indicates the contact's consent.  
    • Event name: the name of your event.
  • Click Create event.

Please note: LinkedIn conversion statuses are currently still in development. You can track your synced conversions via the count of Tracked conversions on LinkedIn. However, when reviewing your conversion events, it is expected that the Latest signal received status will display No signal yet and Source status will display BUILDING.  



Manage events in HubSpot

To review and manage your conversion events:

  • In your HubSpot account, navigate to Marketing > Ads.
  • Click the Events tab. You can review all conversion events. 
  • To disable syncing lifecycle data from your HubSpot account, click to toggle the switch off next to the name of the corresponding event.
  • To delete an event in your HubSpot account, click the name of the event. Then, in the right panel, click Delete

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