Navigate to the design manager
In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Files and Templates > Design Tools.
Create a new template
Click Create a new file at the upper right of the dashboard. In the dialog box that appears, select Drag and drop.
Choose a system template type
Click the Template type dropdown and select one of the System templates. Next, give your template a file name. When you're done, click Create.
Customize your system template
To customize the default content that appears in the template modules, click a module and scroll down to the Default content section in the right Edit sidebar. The options you see in this section may differ depending on the specific type of module.
You won't use system templates to create landing pages or website pages. Instead, the system uses these templates to create and display pages that are specific to the user; therefore, the default content defines what the end user sees.
To learn more about editing default content, check out this section of the guide.
Here are some tips to keep in mind while building out your system templates.
Error messages templates are an opportunity to create goodwill with your users in a non-ideal situation. Use 404 templates to suggest other options of content or provide a search modules. 500 error pages present an opportunity to use humor to diffuse a frustrating situation. A classic example of this is Twitter's "fail whale", which surfaces whenever Twitter is over capacity or has some other type of outage.
Your email recipients may occasionally choose to opt out from a particular email type or from all of your email communications. Subscription pages give you another opportunity to engage with your recipients. For example, you can inform your users how they can opt back in to particular email types or all emails on a subscriptions update page, in cases where they unsubscribe but later change their mind.
Select your system template in content settings
In your HubSpot account, click the settings icon in the main navigation bar.
Select your error and password prompt page templates
Click the System Pages tab. In the Custom system pages section, you can select your 404 error page, 500 error page, and Password prompt page templates. When you're done, click Save at the bottom left.
Select your email subscription page templates
Navigate to Marketing > Email in the left sidebar menu.
Click the Subscriptions tab. Here, you can select your Subscription preference, Unsubscribe backup, and Subscription update confirmation page templates. When you're done, click Save at the bottom left.