Last updated: March 29, 2022
The transactional email add-on gives Marketing Hub customers a dedicated IP address to send emails for commerce receipts, account updates, terms of service changes, and other essential business transactions.
Transactional emails are for relationship-based interactions, unlike marketing email, which is typically used to promote your content.
You can create and send a transactional email directly in your HubSpot account, or you can use the transactional email API to send emails using an SMTP API or single-send API token.
Please note: to purchase the transactional email add-on, you can contact your HubSpot customer success manager or sales representative for further details.
To send a transactional email through HubSpot or via the single-send API:
Please note: HubSpot will deliver a transactional email to a contact regardless of their quarantine status, subscription status, or double opt-in status. If a contact marks a transactional email as spam and a spam report is generated, it may appear as an unsubscribe event in HubSpot.
If you want to integrate with a third party or internal system to trigger your transactional email and incorporate data stored outside of HubSpot, you can generate a token to send transactional emails via the SMTP API. These emails will include the HubSpot tracking code that allows full engagement tracking and measurement.
You can generate and manage your tokens directly in HubSpot, or you can use the transactional email API. Learn more in HubSpot's developer documentation.
Please note: make sure you copy the password and store it in a secure place, as you cannot retrieve it later for security reasons. If you lose your password, you can always reset it by following the instructions below.
You can use the username and password associated with an SMTP API token to send transactional emails from your own internal system or a third party integration.
After you start sending emails using the token, you can analyze certain metrics like open rate and click-through rate in your HubSpot account. If you misplaced the token's password, you can also reset or delete it.
Please note: if the user who created the token is removed from your HubSpot account, the token they created will remain in your account and can still be used to send transactional emails. To delete a token, follow the instructions above.
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