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Send transactional emails

Last updated: August 30, 2021

Applies to:

Marketing Hub Professional, Enterprise
CMS Hub Professional, Enterprise
Legacy Marketing Hub Basic

The transactional email add-on gives Marketing Hub customers a dedicated IP address to send emails for commerce receipts, account updates, terms of service changes, and other essential business transactions.

Transactional emails are for relationship-based interactions, unlike marketing email, which is typically used to promote your content.

Please note: transactional email is an optional product add-on. Contact your HubSpot customer success manager or sales representative for further details.

  • In your HubSpot account, navigate to Marketing > Email.
  • Click Create email.
  • In the dialog box, select Regular for the email type.
  • Select a template.
  • Edit your email. You can use personalization tokens in transactional emails, just as you would with your marketing emails.
  • Click the Settings tab.
  • Click the Subscription type dropdown menu and select Transactional. Because transactional emails bypass subscription preferences, your email will not include a subscription link.


  • Send or save your email:
    • To send a one-off transactional email, such as a terms of service change, you can send or schedule your email on the Send or Schedule tab.
    • To use your transactional email in a workflow, click the Actions dropdown menu in the upper right, then select Save for automation. Learn more about using emails in workflows.
    • To integrate this transactional email with an external system, click the Actions dropdown menu in the upper right and select Save for single send API. Learn how to use the single send API or the SMTP API.

Please note: HubSpot will deliver a transactional email to a contact regardless of their quarantine status, subscription status, or double opt-in status.