A quick tour of events

Last updated: February 20, 2018

Available For:

Marketing: Enterprise
Sales: N/A

Events allow you to understand your visitors' behavior, trigger nurturing workflows according to a lead’s actions, and keep your sales team informed about what their prospects are viewing. Using events, you can track whether a visitor has clicked on a specific URL or a specific element within your web page.

Please note: Events are only available for HubSpot Marketing Enterprise accounts. Both Marketing Professional and Enterprise accounts have the ability to create lists based on visited URL, but only Enterprise accounts can create a visited URL event report.

Events Dashboard

You can locate all your existing events, as well as create new events, from your events dashboard. Navigate to Reports Analytics Tools and click Events.

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Here you'll see information about all of your existing events, including completion data and associated contacts and customers. 

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Create a new event

From the Events dashboard, click Create new event at the upper right.

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Name your event, choose the track type, page URL, and set a tag for your new event. You can learn more about creating clicked element events, visited URL events, and submitted form events later in this guide.

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Install the Events bookmarklet

If you want a quick, easy way to create an Javascript related event, such as a user clicking on a page element, you can use the event bookmarklet. On your events dashboard, click Install bookmarklet in the left sidebar menu.

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Drag the Create new event button into your browser's bookmarks bar. Once the bookmarklet is installed, you can click it to quickly create a new event.

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Wildcard character URLs

You can use wildcard characters in the page URL when creating a visited URL event. Keep in mind that your HubSpot tracking code needs to be present on any page you are tracking an event on.

Some examples include:

  • http://www.hubspot.com/blog/*
  • http://www.*.com/blog
  • http://www.hubspot.com/*/news

Wildcard characters are represented by the asterisk (*). What this wildcard character indicates is that any text which follows this character can be tracked, but does not need to be explicitly defined.

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