A quick tour of Events

Last updated: June 13, 2016

Available For:

Product: HubSpot Marketing
Subscription: Enterprise

Events are a report type that allow you to go further with how you can track visitor behavior on your website. You can use events to understand your visitors behavior, trigger nurturing workflows according to a lead’s actions, and keep your sales team informed about what their prospects are viewing. Using Events, you can track whether a visitor has clicked on a specific URL or even a specific element within your web page.

Please note: Events are only available in the Enterprise edition of HubSpot. Both Professional and Enterprise accounts have the ability to create lists based on visited URL, but only Enterprise can create a visited URL event report.

Events Dashboard

You can locate all your existing Events, as well as create new Events, from your Events Dashboard - this can be found by navigating to Reports > Events.

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From your Events dashboard, you can see all the events you've created, as well as their completions, contacts, and customers associated with the event. And, of course, you'll see a button to create a new event.

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Create a new event

From the Events dashboard, click the blue button that says Create new event.

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While creating your new event, you'll want to name your event, choose the track type of event, page URL, and whether or not you want to tag your new event.

This guide will go more in-depth with the different types of events you can set up and how you may want to customize them per type.

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Install the Events bookmarklet

If you want a quick, easy way to create an Javascript related event, like a user clicking on a page element, you can utilize the Event bookmarklet. Under Reports > Events, there's a link to Install bookmarklet from the left-hand side menu.

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From here, you can drag the blue button to Create new event into your browser's bookmarks bar. Once you have it installed, you can click on that bookmark to quickly create a new Event.

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Wildcard Character URLs

You are able to use wildcard characters in the page URL when creating a Visited URL Event. Keep in mind that your HubSpot Tracking Code needs to be present on any page you are tracking an event on.

Some examples include:

  • http://www.hubspot.com/blog/*
  • http://www.*.com/blog
  • http://www.hubspot.com/*/news

Wildcard Characters are represented by the asterisk (*). What this wildcard character indicates is that any text which follows this character can be tracked, but does not need to be explicitly defined.

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