A quick tour of events

Last updated: June 18, 2018

Applies to:

Marketing Hub: Enterprise

Events allow you to understand your visitors' behavior, trigger nurturing workflows according to a lead’s actions, and keep your sales team informed about what their prospects are viewing. Using events, you can track whether a visitor has clicked a specific URL or a specific element within your web page.

Please note: events are only available for HubSpot Marketing Hub Enterprise accounts. Both Marketing Hub Professional and Enterprise accounts have the ability to create lists based on a visited URL, but only Enterprise accounts can create a visited URL event report.

Events dashboard

You can locate all your existing events and create new events from your events dashboard. In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Reports > Analytics Tools. Then, select Events.

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Here, you'll see completion data for your events. You can filter the data by Date range, Frequency, and Tag using the dropdown menus at the top. 


In the table below, check the box next to an event to include it in the chart. Hover over an event and click Activity log to see a log of event completions over the past 12 hours for debugging purposes. Click the More dropdown menu to edit or delete an event.

At the top of the chart, click Add to dashboard to add your events report to one of your reporting dashboards. Click Export above the table to export a spreadsheet of your events completion data. 

At the upper right of the events dashboard, click Create event to create a new clicked element, submitted form, visited URL, or custom event.

Install the event bookmarklet

For a quick and easy way to create a Javascript-related event, such as a user clicking on a page element, you can use the event bookmarklet.

To install HubSpot's event bookmarklet: 

  • In your HubSpot account, click the settings icon settings in the main navigation bar.
  • In the left sidebar menu, navigate to Install Code & Tracking
  • In the Tracking code tab, click Install event bookmarklet at the bottom.
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Drag the Create new event button into your browser's bookmarks bar. Once the bookmarklet is installed, you can click it to quickly create a new event.

HubSpot Help article screenshot

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