A quick tour of events

Last updated: February 26, 2018

Available For:

Marketing: Enterprise
Sales: N/A

Events allow you to understand your visitors' behavior, trigger nurturing workflows according to a lead’s actions, and keep your sales team informed about what their prospects are viewing. Using events, you can track whether a visitor has clicked a specific URL or a specific element within your web page.

Please note: events are only available for HubSpot Marketing Enterprise users. Both Marketing Professional and Enterprise users have the ability to create lists based on a visited URL, but only Enterprise users can create a visited URL event report.

Events dashboard

You can locate all your existing events, as well as create new events, from your events dashboard. Navigate to Reports Analytics Tools and click Events.

HubSpot Help article screenshot

Here you'll see completion data for your events. You can filter the data by date range, frequency, and event tag using the dropdown menus at the top. 

In the table below, check the box next to an event to include it in the chart above. Hover over an event and click Activity log to see a log of event completions over the past 12 hours for debugging purposes. Click the More dropdown menu to edit or delete an event.

At the top of the table, click Add to dashboard to add your events report to one of your reporting dashboards. Click Export to export a spreadsheet of your events completion data. 

Create a new event

Click Create event in the upper right-hand corner.

Name your event, choose the track type, page URL, and set a tag for your new event. You'll learn more about creating clicked element events, visited URL events, and submitted form events later in this guide.

HubSpot Help article screenshot

Install the events bookmarklet

If you want a quick, easy way to create a Javascript-related event, such as a user clicking on a page element, you can use the event bookmarklet.

To install HubSpot's event bookmarklet: 

  • In your HubSpot account, click your photo or avatar in the top right-hand corner, then click Settings
  • On the left, select Install Code & Tracking
  • Under the Tracking code tab, click Install event bookmarklet.
HubSpot Help article screenshot

Drag the Create new event button into your browser's bookmarks bar. Once the bookmarklet is installed, you can click it to quickly create a new event.

HubSpot Help article screenshot

Wildcard character URLs

You can use wildcard characters in the page URL when creating a visited URL event. Keep in mind that your HubSpot tracking code needs to be present on any page you are tracking an event on.

Some examples include:

  • http://www.hubspot.com/blog/*
  • http://www.*.com/blog
  • http://www.hubspot.com/*/news

Wildcard characters are represented by the asterisk (*). This wildcard character indicates any text which follows this character can be tracked, but does not need to be explicitly defined.

Was this article helpful?

Previous article:

Next article: