Skip to content

Convert non-HubSpot forms into HubSpot forms

Last updated: July 28, 2026

Available with any of the following subscriptions, except where noted:

When a submission to an external form is collected in HubSpot, a non-HubSpot form is created on the forms index page. If you want to use a HubSpot form instead of your external form, you can convert your external non-HubSpot form into a HubSpot form with the same fields.

After converting, you can then embed the HubSpot form to replace the existing non-HubSpot form on your external page.

Permissions required Edit forms permissions are required to convert non-HubSpot forms into HubSpot forms. 

To convert a non-HubSpot form into a HubSpot form:
  1. In your HubSpot account, click More, then navigate to Marketing > Forms. If More doesn't appear in your account, navigate to Marketing > Forms directly.
  2. In the upper left, click the Form type dropdown menu and select Non-HubSpot form.
  3. Hover over the non-HubSpot form you want to convert and click Actions, then select Copy to HubSpot.
  4. In the dialog box, click Copy to HubSpot to create a HubSpot form with the same form fields.
  5. Once the HubSpot form is ready, you'll be redirected to the form editor where you can customize your form fields.
  6. In the top right, click Review and update.
  7. Click Update to publish your form updates.
  8. Embed the newly copied form on your website to replace the existing non-HubSpot form. The embedded HubSpot form will collect new submissions. 

Once converted, a new HubSpot form will be created in your account, while the original non-HubSpot form and its historic submissions will remain. The HubSpot form can be identified by the word Converted in the title of your original form.

Was this article helpful?
This form is used for documentation feedback only. Learn how to get help with HubSpot.