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Convert non-HubSpot forms into HubSpot forms
Last updated: July 28, 2026
Available with any of the following subscriptions, except where noted:
When a submission to an external form is collected in HubSpot, a non-HubSpot form is created on the forms index page. If you want to use a HubSpot form instead of your external form, you can convert your external non-HubSpot form into a HubSpot form with the same fields.
After converting, you can then embed the HubSpot form to replace the existing non-HubSpot form on your external page.
Permissions required Edit forms permissions are required to convert non-HubSpot forms into HubSpot forms.
To convert a non-HubSpot form into a HubSpot form:
- In your HubSpot account, click More, then navigate to Marketing > Forms. If More doesn't appear in your account, navigate to Marketing > Forms directly.
- In the upper left, click the Form type
dropdown menu and select Non-HubSpot form. - Hover over the non-HubSpot form you want to convert and click Actions, then select Copy to HubSpot.
- In the dialog box, click Copy to HubSpot to create a HubSpot form with the same form fields.
- Once the HubSpot form is ready, you'll be redirected to the form editor where you can customize your form fields.
- In the top right, click Review and update.
- Click Update to publish your form updates.
- Embed the newly copied form on your website to replace the existing non-HubSpot form. The embedded HubSpot form will collect new submissions.
Once converted, a new HubSpot form will be created in your account, while the original non-HubSpot form and its historic submissions will remain. The HubSpot form can be identified by the word Converted in the title of your original form.
