To prevent replies to marketing emails being sent to the inbox set as an email's from address, you can set a custom reply-to email address. This can be used to send marketing emails from a high profile member of your organization, such as the CEO, while a different team member handles any replies.
Before you begin working with this feature, make sure to fully understand what steps should be taken ahead of time, as well as the limitations of the feature and potential consequences of using it.
- Automated email replies, such as out-of-office responders, will still go to the original From address for some email providers.
- Some recipient email providers may be configured in such a way that responses are sent to the original From address regardless of these settings.
- Each marketing email can only have a single reply-to address. To route replies to multiple people, it's recommended to use a shared or distribution email address.
Add a custom reply-to address
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In your HubSpot account, click More, then navigate to Marketing > Email. If More doesn't appear in your account, navigate to Marketing > Email directly.
- Click the name of a drafted email, or click Create email.
- In the email editor, click the inbox content module at the top of the page.
- In the left sidebar editor, click the From address dropdown menu and select a user in your account as the sender.
- Clear the Use this as my reply-to address checkbox.
- Click the Reply-to address dropdown menu and select an email address. To add a new email address as the reply-to address:
- Click the Reply-to address dropdown menu and select Add email address.
- In the dialog box, enter an email address, then click Add email address.
Marketing Email
Marketing Hub
Professional, Enterprise
