Skip to content

Cookies set on HubSpot's websites

Last updated: January 13, 2025

Available with any of the following subscriptions, except where noted:

All products and plans

HubSpot is committed to privacy and protecting individual rights on the internet. 

When you visit HubSpot websites for example, sign up for a HubSpot account, attend a HubSpot virtual event, or request more information about HubSpot, HubSpot automatically collects information using tracking technologies like cookies and tracking pixels. 

HubSpot may use cookies or similar technologies (such as web beacons and JavaScript) to analyze trends, administer the website, monitor how visitors navigate through websites, and to gather demographic information about HubSpot's user base. Learn more about how HubSpot use cookies on its websites and how to manage your cookie preferences.

HubSpot websites 

Some of the HubSpot websites you might be visiting are: 

  • www.hubspot.com 
  • www.hubspot.de
  • www.hubspot.fr
  • www.hubspot.es
  • www.hubspot.jp
  • br.hubspot.com
  • app.hubspot.com (the HubSpot product)
  • www.inbound.com
  • connect.com
  • ecosystem.hupspot.com
  • academy.hubspot.com
  • community.hubspot.com
  • thehustle.co
  • ir.hubspot.com

Please note: tracking pixels (e.g, ptq.gifs) are used to record anonymous data, such as page views and clicks. These don’t store any personal information and are not considered cookies.

If your site is hosted on the HubSpot product or uses the HubSpot tracking code, learn more about cookies set in a visitor's browser by HubSpot.

Learn about cookies

HubSpot websites use different types of cookies. Some cookies are necessary for the websites and services to function properly. Others are optional and help HubSpot to perform analytics, provide different functionality, or engage in targeted advertising.

Below is a list of the types of cookies may be set on your browser when you visit a HubSpot website.

Necessary cookies

Necessary cookies are cookies that are required for HubSpot's sites to function properly. The table below includes some examples of necessary cookies.

Cookie name

Vendor

Purpose

__cfduid

Cloudflare

Detection of malicious actors.

__hs_opt_out

HubSpot

Used by the cookie banner to remember not to ask the visitor to accept cookies again.

_hs_cookie_cat_pref

HubSpot

Saves the preferences chosen by the visitor from the cookie banner.

laboratory-anonymous-id

HubSpot

Session-based cookie platform to show and group individual user sessions in an anonymous and non-identifiable way, to allow HubSpot.com to work properly. It's discarded at the end of a session.

hs_login_email

HubSpot

Verifies the users email for log-in purposes to the HubSpot product.

hsgn

HubSpot

Necessary for login to the HubSpot product

ak_bmsc

Akami

Used by Akamai to optimize site security by distinguishing between humans and bots. bm_sv. 

Hubspotapi

Hubspot

Allows the user to access the app with the correct permissions. 

Hubspotapi-csrf

Hubspot

Used for CSRF prevention - preventing third party websites from accessing your data. 

Hubspotapi-lax

Hubspot

Test cookie HubSpot uses to identify if the user’s browser accepts SameSite Lax cookies. It helps determine if HubSpot can make the Hubspotapi cookie SameSite Lax in the future, which is currently set as SameSite None.

Hubspotapi-prefs

Hubspot

Used with the hubspotapi cookie to remember whether the user checked the "remember me" box (controls the expiration of the main cookie's authentication). 

Hubspotapi-strict

Hubspot

Similar to hubspotapi-lax, a test cookie which HubSpot uses to identify if the user’s browser accepts SameSite Strict cookies. It helps us determine if HubSpot can make the Hubspotapi cookie SameSite Strict in the future, which is currently set as SameSite None.

hs_langswitcher_choice

Hubspot

Sets browser language for user.

gbu9uvfhph6a0mdatwbzomssrlboczvs

E-Hawk Talon

Used to prevent fraudulent signups on their sign-up pages. It expires at the end of the session.

Functionality cookies

Functionality cookies are used to enhance the performance of a website. They're non-essential cookies controlled by the cookie banner. Without them, certain functions of the website may not be available. 

If you're a visitor to a HubSpot site, you can opt out of funtionality cookies or manage your cookie preferences using the option provided in the cookie banner or the Manage cookies link in your browser.

The table below includes some examples of functionality cookies.

Cookie name 

Vendor 

Purpose 

messagesUtk

HubSpot

This is the cookie used for the chatflows tool. If you're a visitor, you can chat with a an agent on the site.

__hs_cookie_cat_pref

HubSpot

Records your category preference from the cookie banner after selection.

hs_high_contrast

HubSpot

Sets high-contrast settings on the site for the user.

gbu9uvfhph6a0mdatwbzomssrlboczvs

E-Hawk Talon

Used to prevent fraudulent signups on their sign-up pages. It expires at the end of the session.

Analytics cookies

Analytics cookies are non-essential cookies controlled by the cookie banner. They're used to track how users navigate and interact with the website. The information collected is used to help us improve the website.

If you're a visitor to a HubSpot site, you can opt out of analytics cookies or manage your cookie preferences using the option provided in the cookie banner or the Manage cookies link in your browser.

The table below includes some examples of analytics cookies.

Cookie name 

Vendor 

Purpose 

_ga

Google

The main cookie used by Google Analytics, enables the service to distinguish one visitor from another.

_gid

Google

Used for Google Analytics to store and update a unique value for each page visited.

__hssc

HubSpot

Tracks sessions. This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. It expires in 30 minutes.

__hssrc

HubSpot

Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie doesn't exist when HubSpot manages cookies, it's considered a new session. It contains the value "1" when present. It expires at the end of the session.

__hstc

HubSpot

The main cookie used for tracking visitors. It contains the domain, HubSpotutk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). It expires in six months.

hs-messages-is-open

HubSpot

Used to determine and save whether the chat widget is open for future visits.

It's set in your visitor's browser when they start a new chat, and resets to re-close the widget after 30 minutes of inactivity.

Hubspotutk

HubSpot

Keeps track of a visitor's identity. It's passed to HubSpot on form submission and used when deduplicating contacts.
It contains an opaque GUID to represent the current visitor.

__utma

Google

Used to distinguish users and sessions. The cookie is created when the JavaScript library executes and no existing __utma cookies exist. It's updated every time data is sent to Google Analytics.

Advertisement cookies are ad-pixel cookies (such as Facebook, LinkedIn, and Google). They're used to track user behavior, gather insights for us to deliver tailored ads to you.

If you're a visitor to a HubSpot site, you can opt out of advertisement cookies or manage your cookie preferences using the option provided in the cookie banner or the Manage cookies link in your browser.

You may have certain rights regarding the collection and use of your data under applicable data protections laws including, but not limited to, the California Consumer Privacy Act. To opt out of having your information disclosed to advertising vendors, you can opt in your Privacy Preferences or through the Your Privacy Choices link in the footer of HubSpot website. 

The table below includes some examples of advertisement cookies.

Cookie Name 

Vendor 

Purpose 

UserMatchHistory

LinkedIn

These cookies are set by LinkedIn for advertising purposes, including: tracking visitors so that more relevant ads can be presented; allowing users to use the Apply with LinkedIn or the Sign-in with LinkedIn functions, collecting information about how visitors use the site, etc.

bscookie

LinkedIn

Used by LinkedIn to track the use of embedded services. LinkedIn "drops" on third party sites.

bcookie

LinkedIn

Browser Identifier cookie to uniquely identify devices accessing LinkedIn to detect abuse on the platform and for diagnostic purposes.


_fbp

Facebook

A third-party cookie placed by Facebook and identified as the cookie that reports that behavior to Facebook. Facebook can then use the data it collects to understand that user better and show better, more relevant advertising.

_gcl_au

Google

Stores campaign information to provide Google Ads with a more reliable way to measure the interactions customers have with your business. 

_uetsid

Bing

Used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.

_uetvid

Bing

Used by Microsoft Bing Ads and is a tracking cookie. It allows HubWSpot to engage with a user that has previously visited a HubSpot website.

Was this article helpful?
This form is used for documentation feedback only. Learn how to get help with HubSpot.