BetaSet up and analyze AI visibility

Measure how a brand appears in AI-powered search results using AI visibility tools. After confirming brand details, such as the ideal customer profile or products and services, prompts are tracked on an ongoing basis to evaluate brand visibility across supported AI engines.

AI visibility tools run your prompts daily against AI engines (e.g., ChatGPT), then aggregate results into visibility metrics. These metrics support analysis of brand mentions, prompt coverage, and citation patterns over time.

Please note: Please avoid sharing any sensitive information in your enabled data inputs for AI features, including your prompts. Admins can configure generative AI features in account management settings. For information on how HubSpot AI uses your data to provide trustworthy AI, with you in control of your data, you can refer to our HubSpot AI Trust FAQs.

Before you get started

Before you set up and analyze AI visibility, know how it is measured, what prompts and citations are, and how they are defined.

Understand brand visibility and prompts

• Brand visibility is how often your brand is mentioned among the prompts you track. Additionally, it represents how AI models understand your brand through public information on the web.
• Brand visibility is analyzed on:
  
  • Prompt coverage: the percentage of prompts where your brand appears at least once.
  • Frequency across AI engines: whether your brand shows up consistently across different AI engines.
  • Relative competitor presence: how often competitors appear in the same prompt results.
• Prompts are questions visitors might ask AI engines (e.g., Gemini) when looking for brands or products.

Understand citations

• Citations show which websites various AI engines refer to when creating responses for your tracked prompts. A citation is recorded when and AI engine includes or references:
  • A link to a webpage.
  • A domain name embedded in its answer.
• Citations don't count as mentions of your brand name.

Set up AI visibility

Set up AI visibility for the first time by confirming your brand details and adding prompts. 

1. In your HubSpot account, navigate to Content > Search Strategy.
2. Click the AI Visibility tab.
3. Click Get started.
4. In the dialog box, enter your brand name in the Brand field (e.g., HubSpot).
5. Enter a domain in the Domain field (e.g., hubspot.com).
6. Enter brand name variations in the Add brand variations field. Separate each variation with a comma (e.g., HubSpot CRM, HubSpot Platform)

7. When finished confirming brand details, click Confirm and generate prompts. You'll be directed to add prompts.

Add prompts

After you've confirmed the brand details, a set of suggested prompts will be generated. The prompts generated are based on your brand identity in AI settings. Learn more about managing AI settings.

1. By default, all prompts are selected. To remove a prompt, clear the checkbox next to a prompt.
2. To refresh or add more prompts, click the More actions dropdown menu and select an option in the top right:
   • Refresh all prompts: new prompts will be generated.
   • Add more suggested prompts: an additional 8–15 suggested prompts will be generated.
3. To manually add a prompt, click Manually add prompts then enter the prompt details.
4. When finished, click Add [#] selected prompts. You'll be directed to analyze your brand visibility.

Analyze the AI visibility dashboard

Use the Dashboard tab to analyze your AI visibility, including brand visibility, prompts, domains, and citations.

1. In your HubSpot account, navigate to Content > Search Strategy.
2. Click AI Visibility on the top left of the page.
3. On the Dashboard tab, click the date picker and select a date range.
4. By default, all AI engines are selected to analyze for your tracked prompts. To remove an AI engine, click the X next to each AI engine.
5. In the Brand Visibility section, review the following reports:
   • Brand visibility: displays a percentage score on how often your brand appears in AI-powered search results across tracked prompts.

• • Brand visibility over time: displays how your brand visibility score changes over time. 

6. In the Competitor landscape section, review the following reports:
   • Share of Voice: the proportion of total brand mentions that belong to your brand across tracked prompts. This metric is calculated by dividing your brand's mentions by the total number of brand mentions from all competitors for the tracked prompts.
   • Competitor Visibility: compares your brand identity to competitors. 
7. In the Top Cited Domains and Citations section, review the following reports:

• • Citation Influence Rate: how often sources cited by AI engines reference your brand. 
  • Top domains: displays websites that AI engines most often cite across your tracked prompts. If you click this report, you'll be directed to the Citations tab. 
  • All citations: how often your links are cited compared to other citations. A high ratio of your citations shows AI engines see your content as authoritative and trustworthy. A low ratio of your citations shows AI might rely more on third-party sites to answer your prompts. 

Analyze and manage prompts

Add and remove prompts on the Prompts tab. You can also view prompt metrics, associate existing topics to prompts, and view individual prompt details.

1. In your HubSpot account, navigate to Content > Search Strategy.
2. Click AI Visibility on the top left of the page. 
3. Click the Prompts tab.
4. By default, the All prompts view will be displayed. To add a view, click + Add view. Learn more about creating and managing views.
5. To filter the view, click the filter dropdown menu (e.g., Topics or Visibility) and select an option.
6. At the top of the view, review your prompt metrics including Total prompts, Average visibility score, and Prompts with low visibility.
7. To add a new prompt, click the Add prompts dropdown menu and select Manually add prompts on the top right.
8. To associate the prompt with an existing topic:
   • Select the checkbox next to each prompt you want to associate.
   • Click Add topic at the top of the table.
   • In the dialog box, click the Select topic dropdown menu and select a topic.
   • When finished, click Add topic.
9. To view individual prompt details, click the prompt.
   • In the right panel, click the date picker field and select a date range.
   • Click an AI engines tab (e.g., Gemini) to view the results from the run with your tracked prompt.
10. To remove prompts, select the checkbox next to each prompt you want to remove and then click Delete. In the dialog box, click Confirm.

Analyze citations

Analyze citations to understand which websites AI models reference, how authoritative your content appears, and whether third-party sources influence your brand’s visibility. Use this information to decide if you should update or create new content.

1. In your HubSpot account, navigate to Content > Search Strategy.
2. Click AI Visibility on the top left of the page.
3. Click the Citations tab.
4. Review the following reports:
   • Owned citations vs competitors: how often AI engines link to your website versus competitors.
   • Citation influence rate vs competitors: how often your brand is cited in AI engines versus competitors. 
   • Citations by content type: the percentage of citations by content type (e.g., Blog or Listicle)
   • Citations by source type: the percentage of citations by source type (e.g., Peer or Affiliate).

1. • Your top citations: lists the pages on your domain that AI engines reference most often. This helps you understand which content AI engines consider most authoritative for your brand.
   • Top citations overall: lists the websites that appear most often across all citations for your tracked prompts. This helps you understand which third-party sources most influence how AI engines describe your brand.
   • Domain citations over time: tracks how often your domain is cited across weekly prompt runs. This helps you evaluate whether your content authority is increasing, decreasing, or remaining consistent over time.