Last updated: January 19, 2023
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Navigate to your content:
The Performance tab shows detailed metrics on content performance. Marketing Hub Enterprise accounts also have revenue attribution data based on interactions from contacts associated with closed won deals. Views and submissions from excluded IP addresses or referrers will not be reflected in the totals.
Total Form Submissions: the number of form submissions on this content.
New Contacts: the number of new contacts created from this content.
New Customers: the number of customers who originally converted on this content that currently have the lifecycle stage of
Average Bounce Rate: the percentage of sessions that started on this content and did not move to another page on your site.
Time Per Page View: the total amount of time visitors spent viewing this content, divided by the total number of views. This calculation does not include visitors who left the site after viewing only this content.
Exits Per Page View: the percentage of sessions that ended after viewing this content.
Entrances: the number of sessions where this was the first content viewed.
Below your metrics summary is a data visualization chart that plots one metric over time, broken down by source. Each source is labeled at the top of the chart with a corresponding color bubble. In the chart, each source type indicates how a visitor started their session on your site or blog.
Below the data visualization chart is a table showing the performance data for each source. Clear the checkbox next to a source to remove it from the chart. Click a source in the table to drill down into specific source data.
To modify the metrics included in this report:
If you've enabled the AMP version of a blog post, this chart will show how many visitors viewed the AMP version on their mobile device compared to how many visitors viewed the standard version on desktop.
If you've turned on the Vidyard integration and added videos to your content, Video views and Video retention reports will be available. To view video data for A/B tested pages, click the Variation dropdown menu and select a variation. Video data cannot be combined for multiple variations.
On the Optimization tab, there are recommendations to improve your content's performance in search engine results. If you've turned on the Google Search Console integration, you can see more detailed information from Google about how your page is performing for specific search terms.
Learn more about how to view SEO recommendations in HubSpot for your content.
Please note: if data isn't populating in the Optimization tab, learn more about issues that can prevent HubSpot's tools from crawling your site.
On the Smart Content tab, accounts with access to smart content will display analytics for how the smart content performed compared to the default content. This tab will only appear for pages or posts with published smart content.
Please note: smart content reporting isn't available for global smart content.
Below the chart is a breakdown of how visitors engaged with your content based on whether or not a smart content rule was applied. This breakdown does not include sources data.
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