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Report on ad campaigns using the custom report builder

Last updated: August 29, 2022

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Applies to:

Marketing Hub Professional, Enterprise
Sales Hub Professional, Enterprise
Service Hub Professional, Enterprise
Operations Hub Professional, Enterprise

You can analyze the performance of ad campaigns from your connected Google, Facebook, and LinkedIn ad accounts by creating reports using the custom report builder.

You can use data provided by each of the ad networks, such as impressions, clicks, and amount spent, and break it down by each ad campaign.

Please note: only LinkedIn data created after November 2021 will be available to use in the custom report builder. 

Create a report using ad performance metrics

To start building your report:

  • In your HubSpot account, navigate to Reports > Reports.
  • In the upper right, clickCreate custom report.
  • In the left sidebar menu, clickCustom Report Builder. Data source options will then appear on the right.
  • Click the Primary data source dropdown menu, then select Ad performance metrics.

ad-performance-metrics-custom-report-builder-selection

  • Click Next in the top right. You'll then be brought to the report builder.
  • Select specific properties, activity measurements, and events to add data to your report. You can search for specific properties by entering a property in the Search across sources search box. The properties that are specific to reporting on your ads are compiled in the section below.

ads-reporting-campaigns

Learn more about how to configure your report's filters, appearance, and settings.

Properties available in the custom report builder

As you build your report, you can add properties from your ad campaigns, including performance properties, along with identification properties such as a specific ad group ID or keyword ID.

Ad performance properties

The performance metrics from your ad campaigns below are available as you're building out your report.

  • Amount spent: total money you've spent on ads in the report's time period. This property is provided by the associated ad network. If you added a default currency in your HubSpot account, you can also use the Amount spent in portal currency property.
  • Network conversions: the number of times an ad achieved its goal, based on how you defined the ad's goal in your ad account. Learn more about the difference between network conversions and contact attribution here.
  • Clicks: the number of times your ad was clicked.
  • Engagements: the number of times your ad was liked, commented on, shared, or clicked.
  • Impressions: the number of times your ad appeared on screen to a user on the ad network.
  • Likes: the number of times your ad was liked by a user on the ad network.
  • Video plays at 25%: the number of people who played at least 25% of a video that you included as part of your ad's creative.

Ad identification properties

You can report on how specific accounts, campaigns, ad groups, and ads performed by using the properties below. You can use the name of an asset to build your report, or you can use the associated ID provided by the corresponding ad network:

  • Ad account name: the name of one of your connected ad accounts.
  • Ad campaign name: the name of one of your top-level Google ad campaign, Facebook ad campaign, or LinkedIn campaign group. The exact ad campaign name must be used.
  • Ad campaign ID: the ID associated with the campaign. You can search for specific campaigns using the campaign ID and the campaign names will also appear with the exception of the ad campaign ID property in the Ad performance metrics events section.
  • Ad group name: the name of one of your logical grouping of ads within a campaign, which includes a Google ad group, Facebook ad set, and LinkedIn campaign.
  • Ad name: the name of an individual ad within an ad group.
  • Keyword name: the name of a keyword of a Google search ad campaign.
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