Build agents with Breeze Assistant

Last updated: July 23, 2026

Available with any of the following subscriptions, except where noted:

Marketing Hub Professional, Enterprise
Sales Hub Professional, Enterprise
Service Hub Professional, Enterprise
Data Hub Professional, Enterprise
Content Hub Professional, Enterprise
Smart CRM Professional, Enterprise
Revenue Hub Professional, Enterprise

Additional subscriptions required for certain features

Use Breeze Assistant to build custom agents and agentic automation in the agent builder by describing the agent in plain language. Breeze Assistant proposes a configuration, including goal, tools, and knowledge sources. This gives you a working starting point to review and refine, rather than configuring an agent from scratch.

For example, you can prompt Breeze Assistant "Create an agent that qualifies every new contact against our ICP criteria before a rep ever sees them". Breeze Assistant will propose a personalized setup, which you can adjust before it opens in the agent builder.

After Breeze Assistant generates a configuration, learn how to create and customize agents in the agent builder to further adjust instructions, add actions, and test before publishing.

Please note: you can manage AI feature access in your AI settings and configure what data is shared. Review HubSpot's AI Trust FAQs and AI Model Cards for detailed information on AI security controls, data use, and compliance.

Before you get started

Before you create agents using Breeze Assistant, review the requirements and considerations.

A Super Admin must toggle the following switches on in AI Settings:
- Give users access to generative AI tools and features
- CRM data
- Customer conversion data
- Files data
- Give users access to Breeze Assistant
For an overview of configuring your account for AI features, review how to set up a HubSpot account to adopt AI features.

Permissions required Super Admin or Breeze Studio permission is required to create and customize agents in the agent builder.

Permissions required Users may require additional permissions depending on the agent's goal. For example, an agent that generates a landing page requires Edit and Publish permission to edit and publish landing pages.

Build an agent using Breeze Assistant

In the top navigation bar, click breezeSingleStarIcon Assistant.
Enter your prompt, to describe what you want your agent to do, including the goal and expected outcome. Then click the breezeSendIcon send icon in the bottom right.
Review Breeze Assistant's proposed configuration, including the goal, actions, and knowledge sources. Breeze Assistant may ask clarifying questions or suggest refinements before you confirm.
Confirm the configuration. Breeze Assistant will provide a link to the agent in the agent builder.
Continue customizing the agent in the agent builder.

Next steps

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