In your content strategy tool, you can add an internal link between your core topic (the landing page, called your pillar page) and your subtopic (a blog post). Part of the theory behind topics over keywords lies in the hyperlinking of the supporting pieces of content (your subtopics) to the main topical piece of content (your pillar page); these internal links contribute this framework for increasing organic traffic. In HubSpot, you can validate these internal links right from your content strategy tool following the steps below:
- In your HubSpot Marketing account, navigate to Content > Strategy.
- Click on the topic cluster you wish to validate links for.
- Any link icons in green indicate that HubSpot has found an internal link between your subtopic content and core topic/pillar page.
- You can click on the subtopic bubble to pull up a sidebar that will show the blog post and the Linked in-app message.
- Any link icons in gray indicate that HubSpot has not found an internal link between your subtopic content and core topic/pillar page. You can have the system check again for internal links by clicking on the gray link icon and then clicking Check for internal links.
Please note: it can take up to 4 hours for inbound links to be recrawled after the Check for internal links button has been clicked. If more than 4 hours has passed and your link has not yet been recognized, you can contact Support by clicking the Help button in the lower-right corner of your screen.
- You can click on the subtopic bubble for any subtopics without internal links to pull up the sidebar. This will show the blog post and the Not linked in-app message. You'll also see a No internal link found. message towards the bottom of the sidebar.
- To add a link, you can click the Edit blog post button in the sidebar to enter the page's editor. Then add a hyperlink within the page's body that links to your pillar page, and update your blog post.