Content Strategy

Understanding inbound links in the content strategy tool

Last updated: June 14, 2018

Requires any of:

Marketing Hub: Basic, Pro, Enterprise

An inbound link is a link from an external domain pointing towards one of your pages. For example, if you ran example.com, and HubSpot.com had a link to your site, then that would count as one inbound link.

Google uses inbound links as one of its main sources for gauging the quality of your content. Having inbound links from sites with information relevant to your site's main focus will help increase your SEO as well as referral traffic to your site. 

You can see how inbound links are generating traffic to your website pages in the sources report. Traffic to your website from inbound links will be reflected in the Referrals bucket of the sources report (Reports > Analytics Tools Traffic Analytics Sources).

See your topic cluster inbound links

Your content strategy tool will show you the aggregate number of inbound links to all pieces of content within a topic cluster in your content strategy dashboard. In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Planning and Strategy > Content Strategy.

Inbound links from authoritative and relevant sites are considered of higher quality than sites with information that's not relevant to your core topic. If any low-quality inbound links are present on your subtopic content, you'll see an in-app message that reads Low quality inbound links in the subtopic details on the right sidebar.

For tips on how to get more inbound links, check out these tips on getting sites to link to your content from the HubSpot blog.

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