To configure your ROI calculation in HubSpot’s Ads tool:
- Navigate to Reports > Ads.
- At the top, click on the Settings tab.
- Click ROI Calcluation from the left-hand side menu.
- From here, you can choose to use the ROI Calculator or Use Deals for ROI (if using HubSpot CRM.)
Option 1: ROI Calculator
- Select the currency you wish ROI to reflect.
- Enter the monetary amount of your average customer sale.
- Enter your average Lead-to-Customer conversion percentage.
Option 2: Use Deals for ROI
- Simply check the radio button next to this option to allow this setting to pull in ROI from your CRM Deals.
- Click Update when you're done setting how you want to calculate ROI in Ads.