How can I calculate the ROI of paid campaigns in the ads tool?

Last updated: December 6, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A
Add-Ons: Ads

To configure your ROI calculation in HubSpot’s ads tool:

  • In your HubSpot Marketing account, navigate to Content Ads.
  • At the top, click Settings.
  • Click the ROI Calculation tab.
  • Click the radio button next to the method you'd like to use to calculate ROI:
    • Use revenue from your CRM: this setting calculates ROI based on your deals in HubSpot. With this setting enabled, deals that are associated with contacts who are attributed to your ad campaign and marked as closed won will be reflected on your ads dashboard. This option is recommended if you are using deals in HubSpot.

    • Estimate ROI: with this option enabled, HubSpot estimates the ROI based on your average sale price and average lead to customer rate. In the Average Sale Price section, select the currency in which you'd like ROI to appear, then enter the numerical value of your average sale price. Enter your average Lead to Customer Rate as a percentage.

  • Click Save.

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