Calculating the ROI of paid campaigns in HubSpot's Ads tool

Last updated: December 16, 2016

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A
Add-Ons: Ads

To configure your ROI calculation in HubSpot’s Ads tool:

  • Navigate to Reports > Ads.
  • At the top, click on the Settings tab.
  • Click ROI Calcluation from the left-hand side menu.
  • From here, you can choose to use the ROI Calculator or Use Deals for ROI (if using HubSpot CRM.)

Option 1: ROI Calculator

  • Select the currency you wish ROI to reflect.
  • Enter the monetary amount of your average customer sale.
  • Enter your average Lead-to-Customer conversion percentage.

Option 2: Use Deals for ROI

  • Simply check the radio button next to this option to allow this setting to pull in ROI from your CRM Deals.
  • Click Update when you're done setting how you want to calculate ROI in Ads.