Navigate to Content Settings
From within your HubSpot account, navigate to Content > Content Settings.
Go to Blog settings
From the Content Settings sidemenu, click Blog.
Choose the blog whose settings you want to update
Choose the blog whose settings you want to modify. Each blog has a unique set of settings that can be customized independently. If you only have one blog, you'll only see one option in the drop-down menu.
Add or delete a blog
You have the option to create additional blogs here, by clicking on the Add New Blog... button, naming the new blog and choosing its URL.
You can also delete a blog and all of its posts, by selecting Delete Blog. Your account will always have at least one blog created, so if you aren't using that blog, you can set up URL mappings to redirect it.
Blog name information
Edit the internal name of your blog, the public blog title, blog listing page title, and the blog listing meta description.
When writing page titles, remember that your page title should:
- Truly reflect the content of the page.
- Be unique for each page on your site.
- Use target keywords. Keep in mind that the earlier words in the page title are given more weight than the later words.
- Remember that keywords or phrases should be separated by a pipe character ( | ) or hyphen ( - ), like in the example below.
- Be brief. Search engines discount the importance of a given keyword in the page title more or less depending on the total number of words in the title. If a page title has 10 keywords, each word is about half as effective as if the title only had 5 keywords. This means you need to strive to eliminate words you don't want to rank for, like "and," "with," "or," and so on.
- Be limited in length to about 4 keywords. Seventy characters is the maximum length that will be shown in search engines, so keep it under that limit if you can. (You can.)
- Be written for click-through appeal for the human visitor (not the robot search engine).
Meta description best practices
- Length: A good description is approximately 2 sentences (no more than 150 characters)
- Use Keywords: Keep your target keyword as close to the beginning of the meta description as possible, and only use it once -- don't go overboard with the use of keywords.
- Create a Call to Action: Your meta description should read like a call-to-action (CTA). Remember that this text is written to entice a human reader, not a search engine robot. Potential customers will actually be reading this text on search results pages, so make sure that it is written well, is grammatically correct, and helps the reader make an informed decision about choosing your page to visit. Resist the urge to stuff this section with keywords. It will not help.
- Uniqueness: Each page on your site should have a different, unique meta description, focused narrowly on the content that is on that one page of your site.
- The internal blog name is used throughout HubSpot's app to differentiate a particular blog from other blogs.
- The blog's public title will display in a heading on standard blog templates.
- The post listing title, populates the blog's title tag on the default listing view.
- The meta description sets the meta description of the standard listing view.
Topic and author listing views will append the topic or author name to the listing title and meta description.
HTML head and footer
You can add code to the <head> and before the closing </body> of your blog's listing and posts. While there are use cases for this feature, it is recommended that code be added at the blog template level or the domain level, instead (Content Settings > Page Publishing).
Show summaries in listing pages
This option toggles whether or not to show complete or abbreviated posts in the listing summary. It is generally recommended to show summaries, as a way of getting visitors to click through to read the entire post.
With summaries enabled, HubSpot will show the first paragraph of content, unless a read more separator is inserted into the post.
Use featured image in listing summaries
With this option enabled, all images in each post are hidden in the listing view, with the exception of that post's featured image. Rendering a single featured image for each post helps create a consistent look for your post listing.
Enable social media auto-publishingWith this option enabled, your posts will be automatically published to social media sites, pending your Social Settings. To adjust which accounts have auto-publishing turned on, navigate to Social > Social Settings.
Default Twitter account
The default Twitter account formats the Twitter card for when your posts are tweeted. Twitter cards include information such as title, description, thumbnail, and Twitter account attribution, when someone shares your posts. At this time, HubSpot only supports the standard Twitter summary card.
Blog root URL
The blog root URL sets the URL of your primary blog listing. All posts for that particular blog will be published as a subdirectory of this primary URL.
Once you have set your blog's URL and begun posting, it is not recommended that you update the root URL. This action can break links and negatively impact SEO.
In the next section of this guide, you can learn about configuring your blog's template options.