Skip to content
Analytics Tools

Understand 'Original source drill-down' properties

Last updated: July 27, 2021

Applies to:

All products and plans

Original source drill-down 1 and Original source drill-down 2 are two analytics properties included on every contact record. Older HubSpot accounts may have the properties Original source data 1 and Original source data 2 instead, which contain the same information.

These drill-downs provide more insight on their original source (i.e., the contact's first visit or interaction with your business). Their values vary depending on the Original source property.

When viewing the Original source drill-down 2 property on a record, some values will appear with an info information icon to show the internal value. 


Drill-down property values that don't show an info information icon will display the internal value, for example addMessageUser. These internal values should be used when filtering contacts by their Original source drill-down properties. 

Below are the general drill-down categories and values by Original source:

Original source Original source drill-down 1 Original source drill-down 2
Organic search Search term (if available) Search engine site
Referrals Referring website domain Referring website URL
Organic social Social media site Campaign name
Email marketing Campaign name HubSpot email name
Paid search Campaign name Search term (if available)
Paid social Social media site Campaign name
Direct traffic Entrance URL N/A
Other campaigns Campaign name Source / Medium
Offline sources Offline channel/tool/platform. Examples include:
Specific offline medium
(e.g., BCC_TO_CRM, business-card-scanner, CRM_UI, salesforce-createdby, addMessageUser)
Some commonly seen values in Original source drill-down 2 include:
Please note: there may be a discrepancy between a contact's Original source and Original source drill-down property values if their Original source value was manually changed by a user.