Contacts

If a contact meets a lead scoring rule, do they always keep those points, even if they no longer meet that rule?

Last updated: September 8, 2016

No. Contacts only keep points from lead scoring rules when they meet all of the criteria for that rule. When a contact no longer meets the criteria of a lead scoring rule, they no longer receive the points for that rule.

For example, you have a lead scoring rule set up to Add 10 points if a contact has any form submission within the last week:

Lead scoring
Lead scoring
  • If a contact has filled out any HubSpot form on your website in the last 1 week, they get 10 points added to their HubSpot Score
  • If that same contact goes 1 week without submitting another form, their most recent form submission was more than 1 week ago, they lose the 10 points from their HubSpot score because they no longer meet that lead scoring rule rule

Think of lead scoring rules like Lists. If a contact meets the criteria for a list they are added to the list. When they no longer meet the criteria for the list, they are removed from that list. The same goes with lead scoring rules -- when the contact no longer meets the criteria for a lead scoring rule, they no longer receive the points for that rule.