Original Source Drill-Down 1 and Original Source Drill-Down 2 are two analytics properties included on every HubSpot Contact record.
- These properties store further information on the source of the Contact's first visit and their values vary depending on the Original Source Type property.
- Listed below are the definitions for these two properties for each source:
|Original Source Type||Original Source Drill-Down 1||Original Source Drill-Down 2|
|Organic Search||Search term
|Search Engine site|
|Referrals||Referring website domain||Referring website URL|
|Social Media||Social Media site||Campaign Name|
|Email Marketing||Campaign Name||HubSpot Email Name|
|Paid Search||Campaign Name||Search term
|Paid Social||Social Media site||Campaign Name|
|Other Campaigns||Campaign Name||Source / Medium|
|Specific offline medium
(examples: BCC_TO_CRM, CRM_UI)
Please note: older HubSpot accounts may contain the terms Original Source Data 1 and Original Source Data 2. The property labels may be different, but these properties contain the same information.