Original source drill-down 1 and Original source drill-down 2 are two analytics properties included on every HubSpot contact record.
- These properties store further information on the source of the contact's first visit. Their values vary depending on the Original source type property.
Please note: the value you see in HubSpot for Original source drill-down 2 is not the value you'd use when filtering on the property in lists or saved filters. Instead, use the internal value for filtering.
- Listed below are the definitions for these two properties for each source:
|Original Source Type||Original Source Drill-Down 1||Original Source Drill-Down 2|
|Organic Search||Search term (if available)||Search Engine site|
|Referrals||Referring website domain||Referring website URL|
|Social Media||Social Media site||Campaign Name|
|Email Marketing||Campaign Name||HubSpot Email Name|
|Paid Search||Campaign Name||Search term (if available)|
|Paid Social||Social Media site||Campaign Name|
|Direct Traffic||Entrance URL||N/A|
|Other Campaigns||Campaign Name||
Source / Medium
|Specific offline medium
(examples: BCC_TO_CRM, CRM_UI, salesforce-createdby)
Please note: older HubSpot accounts may contain the terms Original Source Data 1 and Original Source Data 2. The property labels may be different, but these properties contain the same information.