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Smart content | Frequently Asked Questions

Last updated: March 4, 2020

Applies to:

Marketing Hub  Professional, Enterprise
CMS Hub  Professional
Find answers and general information quickly about smart content in HubSpot.


Which modules support smart content?

Rich text, CTA, and form modules support smart content. 

How do I know where I've placed my smart content in HubSpot?

Modules with smart content will have the smart content icon replace on them. You can see this on the module in the design manager or in the content editor. 

HubSpot Help article screenshot

Can I use more than one criteria type per smart module?

No. When you make a module smart, you can only choose one type of criteria. For example, if you choose to make a rich text module smart and base your smart rules around visitors' list membership, you cannot also decide to set rules based on device within the same module. 

Is there a limit on how many rules I can have per smart module?

Yes. The limit for variations within a smart module is 20. 

Can I insert a smart CTA into a smart rich text module? (Marketing Hub Professional or Enterprise only)

Although you can insert a smart CTA into a smart rich text module, it's not recommended due to the added complexity.

Can I use smart content on a thank you page?

Smart content should not be used on a thank you page. When a visitor submits a form and is redirected to your thank you page, there isn't enough time for HubSpot to determine if the contact meets the smart content rules on the thank you page.

Can I use smart content in a blog post?

Using smart content in a blog post is not best practice, as each blog post should answer a question for one particular audience. Smart content in your blog may be misleading to RSS readers and may harm your SEO.  

How do I test my smart content?

After you set up your smart content in HubSpot, you can navigate to your page or email editor and preview the smart content as one of your website visitors or email recipients.

Can I use smart content on my external page?

You can use smart CTAs on any external page. Smart rich text or smart form modules can only be used on HubSpot pages.

For a smart CTA to work as expected:

  • Your external page must have your HubSpot tracking code installed.
  • The CTA embed code must not be stripped by the external page.
  • If you're using multiple external subdomains, they must be tracked in your additional site domains and the Automatic cross-domain linking switch must be toggled on. This allows HubSpot to identify the same visitor across subdomains.

Additionally, if a visitor has cookies blocked by their web browser, or by their network security policies, HubSpot has no way to attribute their session to their contact record. In this case the CTA variation will not show. 

How does smart content know the referral source of a visitor?

HubSpot uses referrer information that is passed along when a visitor clicks a link from another website to your website to determine their referral source.