Last updated: August 4, 2023
Available with any of the following subscriptions, except where noted:
Marketing Hub Starter, Professional, Enterprise
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CMS Hub Starter, Professional, Enterprise
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After creating CTAs and adding them to your HubSpot content, you can analyze your CTAs' performance.
You can either analyze the aggregate performance for all your CTAs or each individual CTA. Then, identify which CTAs are receiving the most views and clicks.
Review your CTAs dashboard
From the Manage tab, the following information and metrics are available in the forms dashboard:- In your HubSpot account, navigate to Marketing > Lead Capture > CTAs.
- In the top left, click the dropdown menu and select CTAs. On the CTAs dashboard, you can find a list of your CTAs.
- At the top of the table, you can filter your CTAs:
- To filter your CTAs across a specific time range, configure your Date range filters.
- To further filter your CTAs, in the top left, click Advanced filters. Then, filter by the following options:
- CTA name: filter your CTA by name.
- Campaign: filter your CTAs by associated campaign.
- Type: filter by CTA type, such as pop-up, banner, panel, slide-in, or embedded.
- To sort your CTAs, click any of the following column headings:
- Title: the internal name of the CTA.
- Views: the number of times the CTA has been seen by visitors.
- Clicks: the number of button or link clicks on the CTA. Any other clicks on the CTA, including form interactions such as clicking the submit button do not count as clicks.
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- Click rate: the percentage of views that lead to button or link clicks on the CTA. The click rate is the percentage of people who viewed, then clicked the CTA.
- Submission rate: the percentage of views leading to form submission on the CTA. This metric will only apply to CTAs using a form module and does not include meeting link clicks.
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- Last modified: the date that the CTA was last modified and the user that modified the CTA.
- Last modified: the date that the CTA was last modified and the user that modified the CTA.
Analyze overall CTA performance
In the Analyze tab, you’ll see aggregated analytics for your CTAs.
- At the top of the page, you can filter the reports by the following:
- Campaign: filter your CTAs by associated campaign.
- Type: filter by CTA type, such as pop-up, banner, panel, slide-in, or embedded.
- Date range: filter your CTAs across a specific time range.
- Overall Engagement: this report show a breakdown of views, clicks, and submissions in the selected time period.
- Views: the number of times the CTA has been seen by visitors.
- Clicks: the number of button or link clicks on the CTA. Any other clicks on the CTA, including form interactions such as clicking the submit button do not count as clicks.
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- Click rate: the percentage of views that lead to button or link clicks on the CTA. The click rate is the percentage of people who viewed, then clicked the CTA.
- Click rate: the percentage of views that lead to button or link clicks on the CTA. The click rate is the percentage of people who viewed, then clicked the CTA.
Analyze individual CTA performance
After publishing your CTAs, you can review the CTA's performance. You cannot review the performance of a draft CTA.- To view a detailed breakdown of a CTA's performance, click the name of a CTA on the CTAs dashboard.
- On the individual CTA's page, at the top, click the Date Range dropdown menu to filter your data by a specific time range.
Performance
From the Performance tab of each CTA, you can review the Overall engagement and Total clicks over views reports.- Overall Engagement: this report show a breakdown of views, clicks, and submissions in the selected time period.
- Views: the number of times the CTA has been seen by visitors.
- Clicks: the number of button or link clicks on the CTA. Any other clicks on the CTA, including form interactions such as clicking the submit button do not count as clicks.
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- Click rate: the percentage of views that lead to button or link clicks on the CTA. The click rate is the percentage of people who viewed, then clicked the CTA.
- Submissions: the number of form submissions on the CTA. This metric will only apply to CTAs using a form module. This metric does not include meeting link submissions.
- Submission rate: the percentage of views leading to form submissions on the CTA. This metric will only apply to CTAs using a form module. This metric does not include meeting link submissions.
- Total clicks over views: this report shows the count of views, clicks, and click rate for the CTA over time.
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- Views: the number of times the CTA has been seen by visitors.
- Clicks: the number of button or link clicks on the CTA. Any other clicks on the CTA, including form interactions such as clicking the submit button do not count as clicks.
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- Click rate: the percentage of views that lead to button or link clicks on the CTA. The click rate is the percentage of people who viewed, then clicked the CTA.
Submissions
If your CTA includes a form, in the Submissions tab, you’ll see a list of submissions made to this form.
- At the top, click the Form Submissions tab.
- To analyze data over a specific period of time, in the top left, select a Date range.
- To view the details of a specific form submission, hover over the submission and click View submission.
- In the right panel, you'll see the name or email address of the contact, the date they submitted the form, and any additional fields included in the submission.
- In the bottom left of the panel, click View object records and select an associated record to view the record in a new browser tab. This option will not appear if the record has been deleted from HubSpot.
