Tracking Code

Track prospects

Last updated: October 13, 2020

Applies to:

All products and plans
Prospects are visitors to your site that have not yet converted on a form. The prospects tool uses the HubSpot tracking code to detect the IP address for each page view. It then surfaces publicly available information about the company associated with the visitor's IP address so you can learn more about the visitors to your site.

Please note: visits from IP addresses that you exclude from analytics will still be tracked by the prospects tool.

Smaller companies and individuals may not have their own IP addresses. In those cases, the prospect will appear as the internet service provider (e.g., Comcast, Cox, Verizon). By default, the prospects tool will filter these prospects out using the Internet service provider | is equal to | false filter. You can remove this by clicking the x on the filter.

The HubSpot tracking code is automatically installed on your HubSpot pages. If you're hosting your website externally, learn how to install the HubSpot tracking code on your site.

To view your prospects report:

  • In your HubSpot account's search bar, type Prospects.
  • Click Prospects.

Manage prospects

Once the tracking code is added, prospects will appear in the prospects tool as they visit your site.

  • To segment your prospects, create filters or use the search bar to search for prospects by keywords, such as state or country.
  • To hide a prospect, select the checkbox next to the prospect, then click Hide at the top of the table. Hidden prospects will not appear in the daily email.
  • To favorite a prospect, click the favorite star icon next to the prospect. This will add the prospect to your Favorites filter, which you can use to set up prospect notifications.
  • To add a prospect as a company record in your database, click the + plus icon  to the right of the prospect. To add prospects as company records in bulk, select the checkboxes to their left and click + Add to database at the top of the table.
  • To customize the columns in the prospects tool:
    • In the upper right, click the Actions dropdown menu, then select Edit columns.
    • In the dialog box, select the checkboxes next to the properties you want to include in your prospects tool, then click Save.
  • To see additional details about a prospect, click the company name.
    • To access the company's LinkedIn profile, click View in LinkedIn.
    • To create a record for this company, click Add a company.
    • To open the company's website in another tab, in the Domain field, click the domain.

    • To see similar companies in the industry, scroll to the Related companies section. Click a company name to access the company's website.

Set up prospects notifications

With the prospects tool, you and your team members can receive notifications related to website visitor activity. Learn how to manage your prospect notifications in your Profile & Preferences. There are two types of notifications for prospects:

  • Daily email: receive a daily summary email of the companies in this view that visited your site.
  • Revisit notifications: receive a notification in your activity feed when a company in this view visits your site.

To enable prospect notifications:

  • In your HubSpot account's search bar, type Prospects.
  • Click Prospects.

  • Your notifications will apply to the currently selected filter. Click Saved filters to select an existing filter or click Add filter to create a new filter.

prospects-all-saved-filters-add-filter

  • In the upper right, click the Actions dropdown menu, then select Manage Notifications.
  • In the dialog box, click to toggle the Daily Email and/or Revisit notifications switches on to subscribe to these notifications.
  • If you're an admin, you can subscribe your team members to notifications.
    • In the dialog box, click the Team notifications tab.
    • For each notification type, click the Subscribe team members dropdown menu and select your team members.

  • Click Save.

Once your leads start visiting your site, you can review these notifications in the activity feed. You can also manage prospect notifications in your notifications settings.