The HubSpot tracking code collects visitor data, such as website activity data, IP addresses, and other online identifiers for uses such as monitoring your website traffic. The HubSpot tracking code is required to use buyer intent, so you can discover which companies are visiting your website.
Based on your account settings and visitor cookie consent preferences, HubSpot uses certain data collected from the HubSpot tracking code to improve Hubspot’s products and services, including HubSpot’s buyer intent product. You can turn off intent data access with HubSpot for your account in your account settings. See the HubSpot Customers Terms of Service for more information.
Understand what data the tracking code collects
Based on your account settings and visitor cookie consent preferences, the tracking code collects the following data to improve HubSpot’s products and services, including buyer intent:
- Company domain: the company domain of corporate visitors. This is only collected when visitors self-identify by completing a form or sign-ups on your website or your newsletter.
- IP address: how HubSpot identifies which companies are visiting your website.
- Timestamp: date and time for when visitors viewed webpages. This data helps ensure the accuracy and recency of visits and to share time-based visit and intent insights to customers.
- VID: a string of numbers that's created when an unidentified visitor visits and interacts with your site.
Understand how the HubSpot cookie banner interacts with the tracking code
The HubSpot tracking code listens to the HubSpot cookie banner to gather cookie consent status from your website visitors. Every event tracked will also contain the visitor’s cookie consent status. Super admins and users with permission to edit website settings can customize visitor cookie tracking and consent banners to comply with applicable laws.
Specifically, HubSpot won't collect data from website visitors who:
Please note:
- If you're using an external cookie banner, you'll need to manage HubSpot cookies with a custom solution, such as using the cookie banner API or custom CSS/JavaScript. Some cookie banners may also offer integrations through the App Marketplace, such as Cookiebot.
- While HubSpot provides cookie tracking and consent banner settings, your legal team is the best resource to give you compliance advice for your specific business circumstances.
Turn off intent data access
If you have super admin permissions and would like to turn off sharing data collected by your tracking code:
- In your HubSpot account, click the settings settings icon in the top navigation bar.
- In the left sidebar menu, in the Tracking & Analytics section, navigate to Tracking Code.
- Click the Advanced Tracking tab.
- Click to toggle the Intent data access toggle off.
Please note:
- The Intent data access toggle must be turned on for you to use buyer intent. If you turn off the Intent data access toggle, other functionality will still be available.
- If you are a user in multiple accounts, to turn off intent data access completely, you must turn the toggle off in every account.
- If you turn off intent data access with HubSpot, HubSpot won't use data collected via the HubSpot tracking code to improve HubSpot products and services.
Use the tracking code without Breeze Intelligence
If you’ve opted out of buyer intent but want to use the HubSpot tracking code, configure the following settings:
- In your HubSpot account, click the settings settings icon in the top navigation bar.
- Navigate to Tracking & Analytics > Tracking Code.
- Click the Advanced Tracking tab.
- Toggle the Intent data acces switch off.
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