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Create Instagram carousel posts

Last updated: January 20, 2023

Applies to:

Marketing Hub Professional, Enterprise

After connecting your Instagram account to HubSpot, you can use HubSpot's social tool to create an Instagram carousel and publish multiple images to a single post. 

When creating an Instagram carousel post, you can add up to 10 images in png, jpg, and jpeg formats. However, you cannot add alt text to the images. 

Please note: to create an Instagram carousel post, you must opt into the full-screen social composer beta.

To create a new Instagram carousel post:

  • In your HubSpot account, navigate to Marketing > Social.
  • In the upper right, click Create social post.
  • In the left panel, click the Select accounts dropdown menu. Then, select the checkbox next to the Instagram account you want to post to.
  • In the text box, enter the content for your Instagram post. When entering your content, please note the following: 
    • The character limit for Instagram is 2,200 characters.
    • Instagram does not support links in posts. 
  • In the Add Media section, click the insertImage ImageFfefeimage icon
  • To select an existing image from your file manager, click the image.
  • To upload a new image from your device or a URL, in the bottom left of the panel, click Add image.
    • Click into the search bar and enter a search term, then press the Enter key.
    • Click the Stock images tab.
    • Click an image to display the image details.
    • Click Insert to add the image to your social post.
  • To add another image and create an Instagram carousel, In the Add Media section, click the insertImage ImageFfefeimage icon
  • Continue setting up your Instagram post

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