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Create a list based on ad interactions

Last updated: June 28, 2023

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After connecting your Facebook Ads, Google Ads, and LinkedIn Ads accounts to HubSpot, you can segment contacts in lists based on their ads interactions in each network. Ad interactions include when users click on your ads or submit a form after they engaged with your ad.

Each ads interaction filter represents a trackable ad interaction, such as identifying which contacts clicked through to your website from a specific Google Ads campaign.

Please note:

  • In order to use ads interaction filters, the relevant ads account(s) must be connected to HubSpot, ads auto-tracking must be enabled, and the ad campaign’s destination URL must have the HubSpot tracking code present.
  • The ads interaction filters reflect the information in ads activities on contact timelines. This information is not reflected in any contact properties.

Ads interaction filters

Facebook Google LinkedIn
Facebook ad ID
Facebook ad name
Facebook ad set ID
Facebook ad set name
Facebook campaign ID
Facebook campaign name
Facebook ad type
Google Ads ad ID
Google Ads ad name
Google Ads ad group ID
Google Ads ad group name
Google Ads campaign ID
Google Ads campaign name
Google Ads ad type
Google Ads keyword ID
Google Ads keyword name
LinkedIn ad ID
LinkedIn ad name
LinkedIn campaign ID
LinkedIn campaign name
LinkedIn campaign group ID
LinkedIn campaign group name
LinkedIn ad type


Use ads interaction filters to create your lists

  • In your HubSpot account, navigate to CRM > Lists.
  • In the upper right, click Create list.
  • In the left panel, select Contact-based to create a list of contacts, or Company-based to create a list of companies.
  • In the right panel, enter a name for your list, then select Active list or Static list.
  • In the upper right, click Next.
  • In the Filter type section, select Ads interactions.
  • Click the name of an ads interaction filter, then refine the filter accordingly.

Filter by the ID of your ad asset

If you know the ID of the ad asset (e.g., the ID of your ad, ad set, ad group, ad campaign, or ad campaign group) you want to filter by, click the dropdown menu below the is any of radio button, then enter the ID of the ad asset. Each ID filter also supports searching by the name of the asset, but if multiple assets have the same name, they will all be shown.

Filter by the name of your ad asset

Ads interaction name filters allow partial matches (i.e., contains, starts with, and ends with). Searches by entity name are case-sensitive.

Filter by the date an ad interaction occurred

The Occurred ads interaction filter allows you to specify a time period for the ad interaction.

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