Companies

HubSpot's default company properties

Last updated: June 23, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: Free, Professional

HubSpot comes prebuilt with a long list of default properties to help you capture the most commonly needed information about the companies you work with. Need a property you don't see listed here? Click here to learn how to create custom properties to capture the information most relevant to your specific sales process.

Company Information

  • About Us - A short description of the company
  • Annual Revenue* - The actual or estimated annual revenue of the company
  • Associated Contacts - The number of contacts associated with the company (automatically populates)
  • Associated Deals - The number of deals in HubSpot CRM associated with the company (automatically populates)
  • City* - The city where the company is located
  • Close Date - The day the company became your customer
  • Company Domain Name - The company's website domain. HubSpot Insights uses this domain to provide you with basic information about the company. Every property marked with an asterisk (*) can be populated automatically by HubSpot Insights once the domain name is populated.
  • Country* - The country where the company is located
  • Create Date - The day the company was added to your account
  • Description* - A short statement about the company's mission and goals
  • First Contact Create Date - The day the first contact for this company was created in your account. This can pre-date the company's Create Date property (automatically populates).
  • First Deal Created Date - The day the first deal was created for a contact at this company (automatically populates)
  • HubSpot Owner - The sales user that the company is assigned to; for more information, click here.
  • Industry* - The type of business the company performs. This property comes with about 150 pre-defined options to select from, but you can add custom options to meet your needs.
  • Is Public* - indicates that the company is publicly traded
  • Last Contacted - The timestamp from the most recent call, email, or meeting logged for this company (automatically populates)
  • Last Modified Date - The last time any property was modified for this company (automatically populates)
  • Lead Status - The company's sales, prospecting, or outreach status. By default, this property has 5 options (New, Open, In Progress, Open Deal, and Unqualified), but you can add, remove, or change these choices as needed.
  • Lifecycle Stage - The most advanced lifecycle stage (Subscriber, Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist, or Other) of any contact associated with this company
  • Name* - The name of the company
  • Next Activity Date - The date of the next upcoming activity for this company (automatically populates)
  • Notes Last Updated - The last timestamp when a note was updated for this company (automatically populates)
  • Number of child companies - The number of child companies of this company
  • Number of Employees* - Total number of people who work for the company
  • Owner Assigned Date - Timestamp for when a HubSpot Owner was assigned to the company (automatically populates)
  • Parent company - The parent company of this company
  • Phone Number* - The company's primary phone number
  • Postal Code* - Postal or Zip Code for the company
  • Recent Deal Amount - The value of the last deal closed with the company (automatically populates)
  • Recent Deal Close Date - The date of the last deal closed with the company (automatically populates)
  • State/Region* - The state or region where the company is located
  • Street Address* - The street address of the company
  • Street Address 2* - Additional address information for the company
  • Time Zone* - The time zone where the company or organization is located
  • Total Money Raised* - The amount of money raised by the company
  • Total Revenue - The total value of deals closed with the company or organization (automatically populates)
  • Type - The company's relationship to you (Prospect, Partner, Reseller, Vendor, or Other)
  • Website URL* - The company's web address
  • Year Founded* - The year the company was created

Social Media Information

  • Facebook Company Page* - The URL of the company's Facebook page
  • Facebook Fans - The number of Facebook fans the company has
  • Google Plus Page - The URL of the company's Google Plus page
  • LinkedIn Bio* - The company's LinkedIn bio
  • LinkedIn Company Page* - The URL of the company's LinkedIn page
  • Twitter Bio - The company's Twitter bio
  • Twitter Followers - The number of Twitter followers the company has
  • Twitter Handle* - The company's Twitter handle

Email Information

By default, Email Information contains no properties.

Web Analytics History

  • Days to Close - The number of days between the day the company was added to your account and the day they became a customer (automatically populates)
  • Number of Pageviews - The total number of pageviews for all contacts associated with this company (automatically populates)
  • Number of Visits - The total number of visits for all contacts associated with this company (automatically populates)
  • Original Source Data 1 - Information about the original source of the contact with the earliest activity for this company
  • Original Source Data 2 - Additional information about the original source of the contact with the earliest activity for this company
  • Original Source Type - The source (Organic Search, Paid Search, Email Marketing, Social Media, Referrals, Other Campaigns, Direct Traffic, or Offline Sources) for the contact with the earliest activity for this company
  • Time First Seen - The first activity of any contact associated with this company (automatically populates)
  • Time Last Seen - The most recent activity of any contact associated with this company (automatically populates)
  • Time of First Visit - The time of the first visit by a contact associated with this company (automatically populates)
  • Time of Last Session - The time of the most recent session of a contact associated with this company (automatically populates)

Conversion Information

  • First Conversion - The first form submitted by any contact associated with the company (automatically populates)
  • First Conversion Date - The date of the first conversion by any contact associated with the company (automatically populates)
  • Number of Form Submissions - The total number of forms submitted by all contacts associated with the company (automatically populates)
  • Recent Conversion - The last form submitted by a contact associated with the company (automatically populates)
  • Recent Conversion Date - The date of the most recent conversion by a contact associated with the company (automatically populates)

 

* If you provide a company's website domain name, HubSpot will attempt to automatically populate the properties marked with an asterisk (*) with the best information the internet has to offer. Learn more about HubSpot Insights here

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