Companies

HubSpot's default company properties

Last updated: November 13, 2018

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HubSpot has a number of default company properties where important information about your companies is stored. You can also create custom company properties to capture the information most relevant to your business needs.

Learn more about HubSpot’s default contact properties, default deal properties, and default ticket properties.

Company Information

  • About us: a short description of the company.
  • Annual revenue*: the actual or estimated annual revenue of the company.
  • Associated contacts: the number of contacts associated with the company (automatically populates).
  • Associated deals: the number of deals in the HubSpot CRM associated with the company (automatically populates).
  • City*: the city where the company is located.
  • Close date: the date the company became your customer.
  • Company domain name: the company's website domain. HubSpot Insights uses this domain to provide you with basic information about the company. Every property marked with an asterisk (*) can be populated automatically by HubSpot Insights once the domain name is populated.
  • Company owner: the HubSpot user that the company is assigned to. You can assign additional users to a company record by creating a custom HubSpot user property.
  • Country*: the country where the company is located.
  • Create date: the date the company was added to your account.
  • Description*: a short statement about the company's mission and goals.
  • First contact create date: the date the first contact for this company was created in your account. This can pre-date the company's Create date property (automatically populates).
  • First deal created date: the date the first deal was created for a contact at this company (automatically populates).
  • Industry*: the type of business the company performs. This property comes with approximately 150 pre-defined options to select from, but you can add custom options to meet your needs.
  • Is public*: indicates that the company is publicly traded.
  • Last contacted: the timestamp from the most recent call, email, or meeting logged for this company (automatically populates).
  • Last modified date: the last time any property was modified for this company (automatically populates).
  • Lead status: the company's sales, prospecting, or outreach status. By default, this property has five options (New, Open, In Progress, Open Deal, and Unqualified), but you can add, remove, or change these choices as needed.
  • Lifecycle stage: the most advanced lifecycle stage (Subscriber, Lead, Marketing Qualified Lead, Sales Qualified Lead, Opportunity, Customer, Evangelist, or Other) of any contact associated with this company.
  • Name*: the name of the company.
  • Next activity date: the date of the next upcoming activity for this company (automatically populates).
  • Notes last updated: the last timestamp when a note was updated for this company (automatically populates).
  • Number of child companies: the number of child companies of this company.
  • Number of employees*: total number of people who work for the company.
  • Owner assigned date: timestamp for when a company owner was assigned to the company (automatically populates).
  • Parent company: the company ID of the company's parent company
  • Phone number*: the company's primary phone number.
  • Postal code*: postal or zip code for the company.
  • Recent deal amount: the value of the last associated deal closed as won (automatically populates).
  • Recent deal close date: the date of the last associated deal closed as won (automatically populates).
  • State/Region*: the state or region where the company is located.
  • Street address*: the street address of the company.
  • Street address 2*: additional address information for the company.
  • Time zone*: the time zone where the company or organization is located.
  • Total money raised*: the amount of money raised by the company.
  • Total revenue: the total value of deals closed with the company or organization (automatically populates).
  • Type: the company's relationship to you (prospect, partner, reseller, vendor, or other).
  • Website URL*: the company's web address.
  • Year founded*: the year the company was created.

Social Media Information

  • Facebook company page*: the URL of the company's Facebook page.
  • Facebook fans: the number of Facebook fans the company has.
  • Google Plus page: the URL of the company's Google Plus page.
  • LinkedIn bio*: the company's LinkedIn bio.
  • LinkedIn company page*: the URL of the company's LinkedIn page.
  • Twitter bio: the company's Twitter bio.
  • Twitter followers: the number of Twitter followers the company has.
  • Twitter handle*: the company's Twitter handle.

 

Email Information

By default, Email Information contains no properties.

 

Web Analytics History

  • Days to close: the number of days between the day the company was added to your account and the day they became a customer (automatically populates).
  • Number of pageviews: the total number of pageviews for all contacts associated with this company (automatically populates).
  • Number of sessions: the total number of sessions for all contacts associated with this company (automatically populates).
  • Original source data 1: information about the original source of the contact with the earliest activity for this company.
  • Original source data 2: additional information about the original source of the contact with the earliest activity for this company.
  • Original source: the source (Organic search, Paid search, Email marketing, Social media, Referrals, Other campaigns, Direct traffic, or Offline sources) for the contact with the earliest activity for this company.
  • Time first seen: the first activity of any contact associated with this company (automatically populates).
  • Time last seen: the most recent activity of any contact associated with this company (automatically populates).
  • Time of first session: the time of the first visit by a contact associated with this company (automatically populates).
  • Time of last session: the time of the most recent session of a contact associated with this company (automatically populates).

 

Conversion Information

  • First conversion: the first form submitted by any contact associated with the company (automatically populates).
  • First conversion date: the date of the first conversion by any contact associated with the company (automatically populates).
  • Number of form submissions: the total number of forms submitted by all contacts associated with the company (automatically populates).
  • Recent conversion: the last form submitted by a contact associated with the company (automatically populates).
  • Recent conversion date: the date of the most recent conversion by a contact associated with the company (automatically populates).

* If you provide a company's website domain name, HubSpot will attempt to automatically populate the properties marked with an asterisk (*) with HubSpot Insights.

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