How do I stop bots from skewing my website analytics and clicked links data in HubSpot?

Last updated: November 20, 2017

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

You can use the bot filtering option in Reports Settings to prevent known bots from counting towards and skewing your traffic analytics data, as well as your clicked links data in the email tool.

This feature, once enabled, will prevent future traffic from known bots (e.g. specific Amazon Web Services IPs) from appearing in the marketing dashboard, the sources report, and the pages report. This feature will also allow you to see data that is more closely aligned with user intent when viewing the Clicked information in the email tool. Many common spam filters (such as Mimecast and Barracuda) use bot clicks to scan all incoming email links, and these clicks will be filtered out while clicks from your email recipients will continue to be tracked.

To enable this feature:

  • In your HubSpot Marketing Basic, Professional or Enterprise account, navigate to Reports > Reports Settings.
  • Scroll down to the Domains section and check the Enable checkbox under Bot filtering to enable the feature.
  • Click Save at the bottom of the section.

Please note: If you created your HubSpot account on or after April 1st, 2017, this feature will be enabled by default.

Before the introduction of this feature, HubSpot has always automatically filtered out the small amount of traffic that identifies itself as a bot (e.g. search engine crawlers that say that they’re a bot in their user agent). The addition of this feature allows portals to opt in to more comprehensive bot filtering.

Was this article helpful?