Yes, you can use the bot filtering option in Reports Settings to prevent known bots from counting towards and skewing your website analytics data, as well as your clicked links data in the email tool.
This feature, once enabled, will prevent future traffic from known bots (e.g. specific AWS IPs) from appearing in reports like Sources, the Marketing Dashboard, and Page Performance. It will also allow you to see data that is more closely aligned with user intent when viewing the Clicked information in the email tool, as clicks from known bots will not be reflected.
To enable this feature:
- From your HubSpot Marketing account, navigate to Reports > Reports Settings.
- Scroll down to the Domains section and click the checkbox next to Bot filtering to enable > click Save at the bottom of the section.
Before the introduction of this feature, HubSpot has always automatically filtered out traffic that identified itself as a bot (e.g. search engine crawlers that say that they’re a bot in their user agent). The addition of this feature aims to add more granularity by filtering IP addresses that don't necessarily identify themselves as bots but are known as such.