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How does HubSpot's link shortening work in the social tool?

Last updated: February 27, 2017

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Marketing: Basic, Pro, Enterprise
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HubSpot automatically shortens your URLs when you publish social media posts, so you can save space, track number of clicks, and have simple links for your audience. HubSpot uses its own link shortening service to automatically shorten and track clicks on all links entered into the Social Publishing tool. Below is some additional information about HubSpot's link shortening:

  • By default, HubSpot shortens all links, when they publish, to "hubs.ly" links.
  • While some social media sites track multiple interactions with a post/tweet as a click, HubSpot only tracks direct clicks to the shortened URL.
  • In the past, HubSpot relied on bit.ly for its link shortening. These URLs were "hub.am" links. These URLs will continue to function and track clicks.
  • As an alternative to HubSpot's link shortener, you can purchase a vanity domain through bit.ly and connect to HubSpot.
  • Links you include in the Social Publishing tool will be automatically shortened to a 23-character tracking URL. The 140-character limit for Twitter posts counts for URLs, so if you are including a link, your effective character limit is 117. The character-count within the social publishing tool will automatically adjust for the shortened link once a URL is added; however, the link itself will not appear shortened until your post is scheduled or published
  • Images count as links for this purpose, so including an image will use 23 characters.
Please note: When using HubSpot's social media publishing tools, HubSpot will always automatically shorten a link using the "hubs.ly" domain unless you have your own bit.ly account setup. The automatic link shortening cannot be turned off.

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