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Last updated: November 8, 2023
The HubSpot social tool allows you to easily manage your social media engagements in one place. Use inbox streams to identify interaction-generating content, respond to social conversations, gather intelligence about new followers, and see social stream posts.
Please note: on November 20th, 2023, any retweet, keyword, and mention Twitter stream that has not been viewed for 30 days will be marked as inactive. Inactive streams will be disconnected and no longer update. Any email notifications you have set up will be paused. To reactivate a stream and resume email notifications, you will need to edit the stream and reconnect it.
|Facebook personal account||✓||✓|
|LinkedIn personal account||✓||✓|
|LinkedIn Company page||✓||✓|
|LinkedIn Group page||✓||✓|
|LinkedIn Showcase page||✓||✓|
|Instagram Business Account||✓|
To filter your inbox streams by social media account or activity status:
Conversations are text-based engagements with your social accounts or posts published through HubSpot, such as Twitter mentions, Facebook comments, LinkedIn comments, and Instagram post comments.
Only direct comments to a post will be tracked. If a comment is added as a reply to a direct comment resulting in a nested comment, it will not be tracked in HubSpot.
To react and respond to your social media conversations:
Interactions are any "click-like" engagements with your content that have been published via HubSpot, such as retweets, favorites, likes, and +1s. If a particular post has received many reactions from your audience, you may want to publish more similar content or engage in a conversation with your audience. Learn more about analyzing your social interactions.
Please note: Instagram and Twitter likes and saves will not appear as interactions in inbox streams as their APIs indicate the numbers of likes for a social post, but not the identities of the users who liked it or when the likes occurred.
To review your social post interactions: