Last updated: October 23, 2020
The HubSpot social tool allows you to easily manage your social media engagements in one place. Use inbox streams to identify interaction-generating content, respond to social conversations, gather intelligence about new followers, and see social stream matches.
Please note: for all social networks except Twitter, the original social interaction must have been published via HubSpot to be captured by inbox streams. Tweets will be captured even if they were published on Twitter directly.
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Conversations are text-based engagements with your social accounts or posts published through HubSpot, such as Twitter mentions and Facebook comments.
Interactions are any "click-like" engagements with your content that has been published via HubSpot, such as retweets, favorites, likes, and +1s. HubSpot will only show interactions that can be associated with a user.
Please note: Instagram and Twitter likes will not appear as interactions in inbox streams as their APIs indicate the numbers of likes for a social post, but not the identities of the users who liked it or when the likes occurred.
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