Last updated: February 6, 2023
The HubSpot social tool allows you to easily manage your social media engagements in one place. Use inbox streams to identify interaction-generating content, respond to social conversations, gather intelligence about new followers, and see social stream matches.
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To filter your inbox streams by social media account or activity status:
Conversations are text-based engagements with your social accounts or posts published through HubSpot, such as Twitter mentions, Facebook comments, LinkedIn comments, and Instagram post comments.
Only direct comments to a post will be tracked. If a comment is added as a reply to a direct comment resulting in a nested comment, it will not be tracked in HubSpot.
To react and respond to your social media conversations:
Interactions are any "click-like" engagements with your content that have been published via HubSpot, such as retweets, favorites, likes, and +1s. If a particular post has received many reactions from your audience, you may want to publish more similar content or engage in a conversation with your audience. Learn more about analyzing your social interactions.
Please note: Instagram and Twitter likes and saves will not appear as interactions in inbox streams as their APIs indicate the numbers of likes for a social post, but not the identities of the users who liked it or when the likes occurred.
To review your social post interactions:
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