Last updated: April 16, 2021
The HubSpot social tool allows you to easily manage your social media engagements in one place. Use inbox streams to identify interaction-generating content, respond to social conversations, gather intelligence about new followers, and see social stream matches.
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Conversations are text-based engagements with your social accounts or posts published through HubSpot, such as Twitter mentions and Facebook comments.
Interactions are any "click-like" engagements with your content that has been published via HubSpot, such as retweets, favorites, likes, and +1s. HubSpot will only show interactions that can be associated with a user.
Please note: Instagram and Twitter likes will not appear as interactions in inbox streams as their APIs indicate the numbers of likes for a social post, but not the identities of the users who liked it or when the likes occurred.
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