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Monitor your social inbox streams in HubSpot

Last updated: February 25, 2022

Applies to:

Marketing Hub Professional, Enterprise
Legacy Marketing Hub Basic

The HubSpot social tool allows you to easily manage your social media engagements in one place. Use inbox streams to identify interaction-generating content, respond to social conversations, gather intelligence about new followers, and see social stream matches.

Please note:

  • For all social networks except Twitter, the original social interaction must have been published via HubSpot to be captured by inbox streams. Tweets will be captured even if they were published on Twitter directly.
  • Only posts published in the last 31 days will appear in your inbox streams.

Filter your inbox streams

  • In your HubSpot account, navigate to Marketing > Social.
  • Click the Monitor tab.
  • You'll be redirected to All Activity in your inbox streams. By default, your inbox streams will include all available activity from your connected social media accounts.
  • To filter activity by social accounts, click the All Networks dropdown menu. Activity that can be gathered by your inbox streams is dependent on the API limitations of the social network.
Account Interactions Conversations New Followers
Facebook personal account  
Facebook page  
LinkedIn personal account  
LinkedIn Company page  
LinkedIn Group page  
LinkedIn Showcase page  
Instagram Business Account    
  • To filter activity by new, archived, or all activity, click the New only dropdown menu. Select the circle on the left of a new activity to archive it.


React and respond to conversations

Conversations are text-based engagements with your social accounts or posts published through HubSpot, such as Twitter mentions, Facebook comments, LinkedIn comments, and Instagram post comments.

  • To filter for conversations, navigate to Conversations in the left sidebar menu.
  • To react to a post reply or comment, click Retweet (Twitter only) or Like (Facebook and Twitter only) below the reply or comment.
  • To reply to a conversation:
    • For a Twitter post reply or comment, click Reply. In the text box that appears, enter your reply.

    • To reply to a Twitter mention, click into the text box below the mention and enter your reply.

  • To reply to a Facebook or Instagram comment, click See comments.
    •  In the right panel, click Reply (Instagram only) under the specific comment that you would like to reply to.
    • For general replies, enter your reply in the text box.
    • Click Reply below your drafted comment to confirm your reply. 

Only direct comments to a post will be tracked. If a comment is added as a reply to a direct comment resulting in a nested comment, it will not be tracked in HubSpot. 

Identify interaction-generating content

Interactions are any "click-like" engagements with your content that have been published via HubSpot, such as retweets, favorites, likes, and +1s. Learn more about analyzing your social interactions

  • To filter for interactions, navigate to Interactions in the left sidebar menu.
  • To see a list of users who reacted, click the number of post reactions. If a particular post has received many reactions from your audience, you may want to publish more similar content or engage in a conversation with your audience.

Please note: Instagram and Twitter likes and saves will not appear as interactions in inbox streams as their APIs indicate the numbers of likes for a social post, but not the identities of the users who liked it or when the likes occurred.

Learn more about your new Twitter followers

  • To filter for new Twitter followers, navigate to New Followers in the left sidebar menu.
  • For each new Twitter follower, you'll see their profile information, such as profile picture, Twitter username, and bio.
  • To follow a new Twitter follower, click Follow.
  • To reach out to a new Twitter follower, click into the text box and enter a message, then click Say hello.

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