Monitor your social inbox

Monitor your social networks in the social inbox. You can review interactions on your published social posts such as comments, reposts, and new followers. You can also monitor your social posts on the HubSpot mobile app. 

Social interactions 

Monitor your social interactions for social posts published from HubSpot and directly from the social networks. The interactions available depend on the social networks being reviewed: 

Review and filter your inbox streams

To filter your inbox streams by social media account or activity status: 

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Reply tab.
• You'll be redirected to All Activity in your inbox streams. By default, your inbox streams will include all available activity from your connected social media accounts.

• In the left sidebar menu, you can navigate to the following:
  • In the Inbox section, you can navigate to Saved, Spam, or Archived. The inbox stream will be filtered by the corresponding statuses. 
  • In the Views section, you can also navigate to Comments, Mentions, Reposts, and New followers. The inbox stream will be filtered by the corresponding interaction type. 

• In each of the views or inboxes, at the top, you can use the following additional filters:
  • Accounts: filter activity by social accounts. 
  • Interaction type: filter activity by network and interaction type, such as a Facebook or Youtube comment. 
  • Status: filter activity by status. You can filter by the following status types: Read, Unread, Replied to, Saved or Archived. 

• • Date range: filter activity by date range. You can select a preset range or set a custom range. 

Please note: any repost, keyword, and mention X stream that has not been viewed for 30 days will be marked as inactive. Inactive streams will be disconnected and no longer update. Any email notifications you have set up will be paused. To reactivate a stream and resume email notifications, you will need to edit the stream and reconnect it. 

• To review all new followers, in the left sidebar menu, click New followers. Currently, only new X followers will be displayed.
  • You can review a follower's details such as follower count, friends count, and status count. 
  • To follow a new X follower, click Follow.

Manage your activities

In your inbox, review text-based engagements with your social accounts or posts published through HubSpot. This will include comments from the following networks only: X, Facebook, LinkedIn, Instagram, and YouTube.

All comments will be included, including threaded conversations and externally published comments. Other activities include mentions and reposts. To react and respond to your social media activities: 

• In your HubSpot account, navigate to Marketing > Social.
• At the top, click the Reply tab.
• In the left sidebar menu, click Comments.
• To take action on an individual comment, click Actions then select from the following options:
  • Create contact: create a new contact in your CRM from the social interaction. Learn more about creating contacts from social interactions. 
  • Archive: archive an activity. Alternatively, click the archive archive icon.
  • Save: save an activity. Alternatively, click the save icon. Users will be able to review all saved comments in the Saved folder. 
  • Mark as spam: label a suspicious activity. Users will be able to review all marked comments in the Spam folder. 
  • View on [network]: review the comment in the social network. This option will only appear for comments. 
    
    

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• To take bulk action:
  • Hover over the activities and select the checkboxes next to the activities. To select all, select the checkbox at the top left. 
  • Then, select Archive, Mark as read, Save, or Mark as Spam. 
     

• When reviewing and managing your social inbox comments: 
  • To review the complete comment thread, click the comment. Threaded comments will display the number of comments in the thread. 
  • In the right panel, review the post and any threaded comments:
    •  To review the post details in the social tool, click Action and select Post details. 
    • To clone the social post, click Action and select Clone. The cloned social post and details will display in the social editor. This does not apply for Youtube posts. 

• • • To review the post in the social network, click Action and select View on [social network].