A quick tour of the blog tool

Last updated: May 31, 2018

HubSpot's blog tool equips your content creators with a powerful platform for generating traffic to your site. Engaging blog content proves integral to any Inbound marketing campaign, and HubSpot makes drafting and publishing SEO optimized posts easy. The following article introduces the various features of the Blog.

Blog post


Individual blog posts make up your HubSpot blog or blogs. Each of these posts can be displayed in various listings (by publish date, by author, and by topic).

The post editor interface mirrors that of the page and email editors, so if you are already creating pages or emails on HubSpot, creating posts should seem very familiar. 

In addition to the regular post editor, HubSpot provides bloggers with a "Zen Mode" editor that allows authors to focus on their content without any of the other distractions of their layout. You can learn more about drafting blog posts in this article.

Blog listing


Your individual posts are grouped together into blog listings. For example, your blog's homepage will generally be a listing of your most recent posts, listed chronologically.

In addition, HubSpot can render listings by topic, by author, or by date.

You can view your live listing page by clicking the blog domain at the top of your blog dashboard. While you can preview posts in the listing from the post editor, the content of your blog's listing page renders dynamically based on your blog's template and blog options in your settings.

Blog Dashboard (Manage)

The Manage section of your Blog dashboard provides access to all your blog posts - including all of those drafts, scheduled, published, or archived. This is also where you'll want to go to create a new blog post.

On the left-hand side underneath your blog posts you'll be able to view your Comments, Tags, and Authors. 

Toward the bottom of this section you'll have to access to More Tools where you can edit your blog settings, look at your subscriber lists, manage your blog template, and more.

Blog Dashboard (Analyze)

In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Website > Blog. Click on the Analyze tab to view your blog performance. You'll see quick reports of your blog post views and subscribers, as well as the performance of your most recent blog posts.

You can use the filters within each report to look at different timeframes. Click on any report within this section to look at just the data from that report and even click on the column title to sort by specific data types. You can learn more about analyzing blog and post performance here.


The blog tags dashboard helps you identify the topics most commonly used throughout your blog and will provide the ability to edit your topics more efficiently.

The tags dashboard is available from the sidebar within the Manage tab of your main blog dashboard. Using this interface, you can rename existing topics or combine multiple topics into one.

For a complete walkthrough about how to manage your tags, check out this article.


Use the blog authors screen to manage your team of content creators and see how many live posts they've published. Each author has a profile that includes an avatar image, a bio, social media accounts, and other meta information.

The author dashboard is available from the sidebar within the Manage tab of your main blog dashboard. You can learn about editing blog author info here.


The blog comments dashboard allows you to review and moderate blog comments. Depending on your comments settings, comments may or may not have to be approved before appearing on your live blog. 

A comments form is automatically created in your forms tool for each blog that you create.

Blog subscription

You can create blog subscription emails for instant (each time you post), daily, weekly, and/or monthly subscribers. Subscribers can opt in to a certain subscription frequency when they fill out your subscriber form.

HubSpot automatically generates a blog subscriber form for each blog that your create. You can learn about setting up your blog subscription options here.

Blog subscription settings

Blog settings

You can create additional blogs and manage your existing blog options within your blog settings. Before you begin blogging, you will want to make sure that you have your blog's general options set up.

Blog settings

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