Set up brand voice using AI

You can use the AI-powered brand voice tools to tailor generated or written content to your brand's specific voice. The tools will analyze your writing's personality and tone. 

Once brand voice is turned on, you can apply it to social posts, emails, blog posts, website & landing pages, and SMS messages. Brand voice will not automatically be applied to existing content. 

Currently, brand voice is available in English, Spanish, Portuguese, French, German, and Japanese for social, email, blog, page and SMS message content. 

Please note: please avoid sharing any sensitive information in your prompts and review the AI-generated outputs for biases and inaccuracies. To provide and improve the product, HubSpot logs and stores your prompts, generated outputs, and usage metrics when you use our AI tools. HubSpot shares your prompts with AI Service Providers in order to enable your use of this tool, and AI Service Providers access your prompts and generated output for content moderation purposes. Your prompts will be attributed to you. By using this tool, you agree to comply with our AI Service Providers’ policies.

Set up brand voice 

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Account Defaults.
• Click the Branding tab, then click a brand kit. 
• Click the Brand voice tab, then click Generate brand voice. 
• In the Writing sample field, paste a writing sample that uses your brand voice. The writing sample should be at least 500 words long and contain the beginning, middle and end of your content. 

• Click the Type of sample dropdown menu and select the type that applies to your writing. 
• In the Target audience of sample, enter a description of the audience for your content. 

• Click Next, then wait for your writing sample to be analyzed. 
• Customize the personality and tone of your brand voice set by the AI tools, then click Next: 
  • To add additional characteristics, click the dropdown menu and select a characteristic.
  • To remove a characteristic, click the X next to its name.
  • Personality and Tone can only have four characteristics at a time, so you may need to remove an existing characteristic to add a new one. 

• To add additional context about your brand voice, click to expand the Advanced settings section, then enter additional information:

• • In the Company mission field, enter a mission that describes the purpose and values of your organization. 
  • In the Terms to avoid field, enter any words that you do not wish to appear in content generated with brand voice. 
  • To set terms for the brand voice tools to use instead of specific words:
    • Click Add replacement in the Replacement rules section.
    • Enter the term the brand voice tools should avoid using in the first blank. 
    • Enter the term the brand voice tools should use instead in the second blank. 
    • To remove a replacement rule, click the delete delete icon next to that replacement. 
    • To add additional replacement rules, click Add replacement rule again.
  • In the Inclusivity section, select the checkbox next to each inclusivity setting you wish to apply to your brand voice. 

• By default, your brand voice will be used for blog posts, emails, pages, social posts, and SMS messages. To edit your brand voice settings for a channel:
  • Click to expand the Channel-specific settings section.
  • To turn off brand voice for a channel, toggle the switch next to that channel off. 
  • To set a different tone for a channel, select Use a different tone for [channel]. Click the dropdown menu and select up to four characteristics. 

• To delete your brand voice, click the Actions dropdown menu in the top right and select Delete brand voice. In the dialog box, click Delete. 

Apply brand voice to existing content

Once you've set up your brand voice, you can use it to rewrite social, email, blog and SMS content in the editors. Content created using brand voice will be indicated in the editors. 

Apply brand voice to posts and pages

You can use your brand voice to rewrite blog and page content in the content editor. Once configured, brand voice will be used for rewrite, expand, and shorten slash commands. 

• Navigate to your content:

  • Website Pages: In your HubSpot account, navigate to Content > Website Pages.
  • Landing Pages: In your HubSpot account, navigate to Content > Landing Pages.
  • Blog: In your HubSpot account, navigate to Content > Blog.

• Hover over a post or page and click Edit. 
• In the content editor, highlight content, then click the artificialIntelligence AI assistant icon and select Apply brand voice. 
• In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version. 

Apply brand voice to marketing emails

You can use your brand voice to rewrite marketing email content in the email editor:

• In your HubSpot account, navigate to Marketing > Marketing Email.
• Hover over an email and click Edit. 
• In the email editor, highlight the text in a Text module, then click the artificialIntelligence AI assistant icon and select Apply brand voice. 
• In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version.

Apply brand voice to social posts

You can use your brand voice to rewrite social posts:

• In your HubSpot account, navigate to Marketing > Social.
• In the top right, click Create social posts. 
• In the sidebar editor, click the Select accounts dropdown menu and select the checkbox next to each social network.
• In the Draft field, enter your text. 
• Highlight the text, then click the artificialIntelligence AI assistant icon and select Apply brand voice. 

• In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version.

Apply brand voice to SMS messages

If your account has the Marketing SMS Add-On, you can apply brand voice to your SMS messages.

• In your HubSpot account, navigate to Marketing > SMS.
• Hover over a message and click Edit. 
• In the SMS editor, highlight your text, then click the artificialIntelligence AI assistant icon and select Apply brand voice. 
• In the dialog box, review the rewritten content, then click Insert to replace your current content or Generate to generate a new version.