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Grant Partner Admin permissions to partner employees

Last updated: January 29, 2025

Available with any of the following subscriptions, except where noted:

All products and plans

Partner admins are partner employees who can manage your HubSpot account without the need for a paid Sales or Service Hub seat. The Partner admin can also assign role-based permissions to their team employees, which ensures optimal security practices when working on your account.

There are three ways a partner employee can become a Partner admin in your account:

  • Access link: the partner employee sends you an Access Link for approval.
  • Migration: the partner employee or client migrates the partner from super admin to Partner admin.
  • Client Creation: the client creates the Partner admin directly in their account.

Please note: the steps in this article apply to HubSpot customers currently working with or intending to collaborate with a HubSpot Solutions Partner or Provider. If you are a HubSpot Solutions Partner or Provider, please refer to this article for steps on managing Partner admins.

Before you get started

Before granting partner admin permissions to your partner employees, please also note the following:

  • To create and manage partner admin access to your HubSpot account, you must either be a super admin or have Add and edit users permissions. 
  • You must assign a partner employee a Partner seat before you're able to make them a Partner admin. 

  • Partner admins do not have access to the following features: User provisioning through SCIM through Okta and Migration to other data centers.
  • Partner admin is a permission set applied upon user creation or applied to existing users. Partner admins can have individual permissions removed or added as needed.

Differences between Partner admins and super admins 

A Partner admin is designed as an alternative to a super admin for HubSpot Solutions Partner and Provider employees working in your HubSpot account. Review the table for the differences between the two types of admins and the available features:

  Super admin Partner admin Available features

Elevated account access

 

Yes

 

Yes

 

  • Edit access for all CRM objects, products hubs, and applications.
  • Targeted admin permissions needed for Partners to serve customers.

Full admin privileges 

Yes

No

  • Ability to add and remove other super admins.
  • Management of account billing and financial transactions.

Paid Sales or Service Hub features via free Partner seat

Yes Yes
  • Partners do not need be assigned a paid Sales or Service Hub seat to use the features.
  • If you are not on the seats-based pricing model, partners must still be assigned a paid Sales or Service Hub seat to use these features.

Multi-account management features

No

Yes

  • Manage all your users in all client accounts directly from your partner account. 

  • You will receive a Partner admin access link from your partner via email or other channels.
  • Click on the access link and click Approve.
    • You will be redirected to a page to choose the specific HubSpot account you want to grant the partner access to.
    • Once granted, the partner employee will be created in your HubSpot account with full partner admin permissions. 

 

Migrate a super admin to Partner admin

If the partner employee is already a super admin in your HubSpot account, there are two ways to migrate them to a Partner admin:

Please note:
  • There must be at least one super admin in every account.
  • Partner admins do not have full admin privileges in your HubSpot account. If a partner is limited from servicing your account with partner admin access, make them a super admin instead.

 

Create a Partner admin directly in your HubSpot account

You can also create a Partner admin directly in your HubSpot account. When setting up a Partner admin, the Partner admin permission set will only appear for eligible partner employees. If the user is not an eligible partner employee, this option will not display. 

  • In your HubSpot account, click the settings settings icon in the top navigation bar.
  • In the left sidebar menu, navigate to Users & Teams
  • In the upper right, click Create user
  • Enter the user's email address and click Next
  • Select Start with a templateNarrow access with a default permission set.
  • Click the Select template dropdown menu and select the Partner admin default set. 
     
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