Last updated: January 29, 2024
Using predictive machine learning algorithms, HubSpot analyzes your customers to determine the probability that your open contacts will close as customers within 90 days.
The lead scoring properties are automatically set by HubSpot and cannot be edited. To set values for these properties, HubSpot analyzes the following data:
Please note: HubSpot uses blackbox machine learning to provide predictions. With blackbox machine learning, the input and outputs of the model are known, but it is unknown how the input is transformed into the output. For lead scoring, this means it's not possible to know exactly how each input contributes to a contact’s score. Instead, the focus is on how well the model predicts the likeliness of your leads to close. Learn more about how to use lead scoring in the Understanding HubSpot Lead Scoring HubSpot Academy lesson.