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Add HubSpot users

Last updated: January 29, 2024

Available with any of the following subscriptions, except where noted:

All products and plans

If you have Add and edit users permissions in your HubSpot account, you can create new users and customize their permissions.

Learn how to remove users from the account.

Add users

  • In your HubSpot account, click the settings settings icon in the main navigation bar.
  • In the left sidebar menu, navigate to Users & Teams.
  • In the upper right, click Create user.
  • You can add your users in a few different ways:
    • Enter the email addresses into the Add email address(es) field. If you are adding multiple users at the same time, separate email addresses with a space. Then click Next.
    • Import users from a CSV file. In Excel, add an Email column with the email addresses of your users, and save the file in a CSV format. Click A CSV file, then drag and drop your .csv file, or click choose file to browse files on your computer. Then click Next.

Please note: only 100 users can be added in a single CSV import. If you are importing more than 100 users, you will need to do multiple imports.


    • If you have NetSuite, Microsoft Dynamics 365, Pipedrive, Zoho, or Salesforce integrated with HubSpot, you can import users from these integrations.
      • Click the integration.
      • By default, all the users will be selected for import. Clear the checkboxes next to any users you do not want to import, then click Next
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Set up user permissions

You can set up the permissions for your new users using templated default permission sets, saved permission sets, or permission sets you start from scratch. If you've added multiple users, the permissions will be set for all selected users.

Please note:

  • If you try to assign a permission set with a paid seat to a user, and don't have any remaining paid seats on your HubSpot account, you will be directed to a checkout page to purchase an additional paid seat. 
  • Unless you are a Super Admin, you can only assign permission sets equal to the level of access you have. If a permission set has higher access, you will get an error message when trying to assign it.
  • Click Choose how to narrow access to expand the section. Select one of the following permission setup options:
    • Use a custom permission set (Enterprise only): users can select a custom permission set.
      • Click Narrow access with a custom permission set to expand the template selection section.
      • Click the Permission Sets dropdown menu to select a custom permission set.
    • Start with a template: users can be assigned a templated permission set based on the user's job function.
      • Click Narrow access with a defaulted permission set to expand the template selection section.
      • Click the Select template dropdown menu to select a default role-based permission set or a copy of permissions assigned to another user in your account.
      • Click Narrow access with permissions to expand the permission customization section for the template you selected. Customize permission sets further as needed.
    • Start from scratch: review the full breakdown of HubSpot's permissions and customize the access for your new users.

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  • Click Review access to expand the review section. Return to previous sections if further modifications are required.
  • Click Next.

Send invite email

By default, HubSpot sends an invite email to new users with a link to set their password.
  • If the user has already set up a HubSpot password for another account, on the Invite screen, you can skip sending the welcome email by selecting the Don't send an email invite when this user is added to HubSpot checkbox.
  • Review the permissions, then click Send.

After setting up your user, you can continue customizing your user setup by sending additional invite links, adding users to a team, setting up presets (Professional or Enterprise only), or saving permissions into reusable permission sets (Enterprise only):

  • To copy the unique invite link for the user, click Send an invite link to expand the section, then click Copy invite link . You can share this link across any messaging channel for your invited user to join your HubSpot account.
  • To add users to a team, click Add your users to a team to expand the section, then click the dropdown menus to add users to main teams and extra teams.
  • To set up users with presets (Professional or Enterprise only), click Set up users with presets to expand the section, then click the Presets dropdown menu.
  • If you made changes to the existing permission set or started from scratch, you can save these permissions to assign new and existing users the same access (Enterprise only). Click Save these permissions into a reusable permission set to expand the section, then click Save as a custom Permission Set.
  • After you are done customizing your user setup, click Done.

The new user will then be sent the welcome email where they can set their password and log in. If the new user doesn't receive a welcome email within five minutes, consult the troubleshooting steps below.

Once a user has been added to an account and they have setup their password, they’re eligible to receive notifications, such as lead assignment notifications. The user can manage their notifications by logging in. After the user logs in, they can also set up their profile.

Troubleshoot a bounced email invite

If you invite a teammate to HubSpot but they can't find the invite email in their inbox, there might be an issue with the email address you entered, or you may need to reach out to your IT team to confirm that emails from HubSpot aren't being blocked.

Try the following troubleshooting steps if the user you invited did not receive the invite email:

  • Ask the user to check their Junk or SPAM folder.
  • Confirm that you spelled the email address correctly. If the address was entered correctly, ensure that the address has been created and is active.
  • Check with your IT team to determine whether a firewall may be active that might be preventing HubSpot emails from being delivered. Learn more about how to set up allowlisting for HubSpot email and IP addresses.
  • If the initial delivery attempt for an invitation email fails to be delivered, HubSpot will block the corresponding email address, and you will need to contact HubSpot Support to get help with manually unbouncing the address.

If the invite email was delivered but the user still cannot locate it in their inbox after following the steps above, you can give them account access by sending a reset password email. The new user can also do this directly from the login screen.

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