Set up your HubSpot account

Last updated: October 10, 2023

Available with any of the following subscriptions, except where noted:

If you’re setting up a new HubSpot account, learn how to create your account, invite your team, and customize your default settings. If you use any third-party apps, you might also want to connect them to your account to integrate your systems.

Below is an overview of the account setup tasks you should complete as an admin. Within each section, you’ll find links to detailed instructions for each task.

For in-depth video training, check out Setting Up Your HubSpot Account in the HubSpot Academy.

Create your account

There are multiple ways to create a HubSpot account. The most common method of signing up for HubSpot is with your name and email address. You can also sign up for HubSpot using your Google login or Apple ID.

After creating your account, you'll automatically be logged in. Learn more about logging in to HubSpot and troubleshooting password issues.

Secure your account

To further secure your account and lower the risk of unauthorized access, you can set up two-factor authentication (2FA) or single sign-on (SSO) (Enterprise only). If needed, you can also restrict HubSpot employees from accessing your account.

Invite your team

Invite your team members to the account to start collaborating in HubSpot. You can customize each user’s permissions to control which parts of HubSpot they can access. Once invited, they can log in and set up their profile and personal preferences.

Add and remove HubSpot users
HubSpot user permission guide
Manage your user profile and preferences
Create and manage teams (Professional and Enterprise only)

Customize account default settings

While some settings apply only to individual users, such as user preferences, other settings are account-wide and impact all users. These settings include account time zone and language, default currencies, and security. While setting up your account defaults, you can also turn on data privacy-related features.

Connect apps to your HubSpot account

If you have contacts and other object records stored in a separate CRM, you can connect that CRM to HubSpot to sync over relevant information. You can also browse HubSpot’s App Marketplace to find and integrate tools you need for your business. Depending on your needs, you can connect integrations from the App Marketplace or build your own with HubSpot’s API endpoints.

Manage AI assistants

HubSpot's AI content assistant uses Open AI's GPT model to streamline your work. To turn on or off AI assistants for all users in your account:

In your HubSpot account, click the settings settings icon in the top navigation bar.
In the left sidebar menu, under Tools, click AI Assistants.
Click to toggle the Content prompts switch on/off. If you are toggling the Content prompts switch on, click the checkbox below the toggle switch to agree to HubSpot's Beta Terms, and OpenAI's Usage Policies and Sharing & Publication Policy.

Manage your HubSpot subscription

You can manage your current subscription from the Account & Billing section of your account. In this section, you can explore add-ons, update your current subscription, and view your billing documentation.

Get help with HubSpot

If you're having any technical issues with setting up your HubSpot account, or want to speak to someone about your account, you can reach out to HubSpot Support or your account representative. Learn more about the support resources available to you.

Join the HubSpot Community

To engage with other users and get more out of your HubSpot tools, join the HubSpot Community. You can see examples from peers, get tips and advice from experts, learn how to troubleshoot common issues, and submit feedback to the Product team.

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