How do I set up Predictive Lead Scoring in HubSpot?

Last updated: February 27, 2017

Available For:

Marketing: Enterprise
Sales: N/A

Predictive Lead Scoring is a customized model for every HubSpot customer that scores leads’ likelihood to convert into customers. The model is built individually for each HubSpot account and uses the account’s historical data to learn about the attributes and behaviors that lead to customer acquisition. You then get access to a list of positive and negative attributes that contribute to your leads becoming customers. This information will then help you prioritize which leads to pass along to sales as well as which marketing strategies are effective for your business.

Follow the instructions below on how to set this up in your HubSpot account:

Please note that it is not possible to disable Predictive Lead Scoring once it has been set up.

  • Navigate in HubSpot Marketing to Contacts > Lead Scoring.
  • Click the Predictive Lead Scoring tab at the top.
User-added image
User-added image
  • A pop-up will appear to walk you through the set up, click through the prompts (Next), up through and including Score my contacts.
In order for HubSpot to build out a custom predictive lead scoring model for you, a certain set of criteria should be met. Read more about this criteriaIf your account does not meet the listed criteria, the predictive lead scoring won't be able to create a custom model for you, but you can set up a score based on a default model. If this happens, you'll be able to click the blue button to move forward that says Score my contacts using the default model.
  • HubSpot may take up to 48 hours to score your contacts and you can begin using predictive lead scoring. You'll receive email confirmation once your model is ready.

For information about updating your predictive lead score model after the initial model was built, check out this article

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