What is the difference between a lead and a prospect?

Last updated: September 2, 2016

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Product: HubSpot Sales
Subscription: Starter
  • A Prospect is a visitor who's IP address we have traced back to a specific company.
  • A Lead is a Contact with a particular value in the Lifecycle Stage property who has converted on a form or has been added to your Contact database.
  • A Prospect can become a Lead.

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