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What properties are taken into account when creating my predictive lead score?

Last updated: December 13, 2016

Available For:

Marketing: Basic, Pro, Enterprise
Sales: N/A

When HubSpot sets up your predictive lead scoring, it looks at data from your contact's properties. It will look at all the default properties in your HubSpot account and also take into consideration the following nuances when compiling scores:

  • Email is a free account
  • Emails clicked / emails delivered
  • Phone number length
  • Company name upper case
  • Entropy in last name
  • Similarity between email and last name
  • Last name upper case
  • Entropy in first name
  • Similarity between email and first name
  • Company name length
  • Similarity between first name and company name
  • Entropy in Company Name
  • Similarity between email domain and company name
  • Last name contains digits
  • Length of email
  • Company name is capitalized
  • First name is all lowercase
  • Length of last name
  • Last name contains special characters
  • First name is all upper case
  • Last name is all upper case
  • Similarity between first name, last name and company name
  • Length of first name
  • Email bounced over delivered
  • Similarity between last name and company name
  • Similarity between first and last name
  • Entropy in email
  • Emails bounced over emails delivered
  • Email is valid
  • Company name contains digits
  • First name contains special characters
  • Email address length
  • Entropy in last name
  • First name contains digits