Use video in HubSpot

Last updated: September 11, 2018

In Beta

Applies to:

Marketing Hub Professional, Enterprise
Sales Hub Professional, Enterprise
Service Hub Professional
With HubSpot Video powered by Vidyard, you can add video to your blog posts, landing pages, website pages, or knowledge base articles. You can also create custom videos directly in HubSpot to share in an email sent through a connected inbox from a contact record or ticket record.

Please note: each user who wants to use video in HubSpot must enable the Vidyard integration in their own account and accept the terms of service. 

Enable the VidYard integration

You can enable the VidYard integration in your file manager tool at any time. If you try to access video before enabling the integration, you'll be prompted to do so in the tool you're working on. 

To enable the integ


  • In your HubSpot Marketing Hub Basic, Professional, or Enterprise account, navigate to Marketing > Files and Templates > Files.
  • In the banner at the top of our file manager tool, click Learn more.
  • Review the details and terms of service, then click Enable Vidyard

Auth Vidyard Marketing

Add video to your content

Marketing Hub Professional and Enterprise users can host and manage video in blog posts, landing pages, and website pages. Service Hub Professional users can add video to knowledge base articles.

Add video to a page or blog post

To insert a video into one of your HubSpot pages or blog posts:

  • You'll be prompted to enable the integration and accept the terms of service. You can click Upload files to add a new video to your file manager and insert it into your content. Video files will be automatically synced to Vidyard’s system, transcoded, and wrapped in a player for streaming.
  • If you have a raw video file that you’d like to make available for embedding, click the Allow embedding, sharing, and tracking toggle on in the video details pane.


  • In the right pane, click the video you want to add to your page to insert it into your content. You can also click Upload videos to upload a new video file.


Add video in the blog composer

You can also insert video in a blog post while working in draft mode.

  • Navigate to your blog dashboard.
  • Click the name of an existing draft post, or click Create blog post and choose draft mode.
  • In the composer, click the video icon insertVideo in the toolbar. You'll be prompted to enable the Vidyard integration and accept the terms of service if you haven't already done so.
  • In the right pane, click the video you want to add to your page to insert it into your content. You can also click Upload videos to upload a new video file.


Add video to a knowledge base article

  • In your HubSpot Service Hub Professional account, navigate to Service > Knowledge Base.
  • Click the name of an article to open the editor, or click Create article to create a new article.
  • In the editor, click the video icon insertVideo to access your videos. If you haven't already accepted the Vidyard terms of service, you will be prompted to do so.
  • Click a video from your file manager to insert it into your article, or click Upload video to add a new video file.


Add a CTA or form to a video in your page or blog

Add a CTA or form to the beginning or end of your video to engage with your viewers. With these video options, you can create a new simple CTA button or form to show at the start or end of your video. 

  • In the content editor, click on the video to see your Video options.
  • On the Content tab, select Call-to-action or Form.
  • Click Create Form or Create CTA to create a new piece of content for your video.


Please note: forms you've created for other videos can be selected for your video overlay, but you must create a new CTA for each video.

  • After you've added your form or CTA, choose a Display time to show this content before your video starts or after your video finishes playing.

Analyze your video performance

To analyze your video's performance in your HubSpot content:

  • Navigate to your blog, landing pages, or website pages.
  • Click on the name of a blog post or page to see its performance details. You'll see 2 charts for your video metrics:
    • Video views: how many times your video was loaded in a web browser.
    • Video retention: views of your video at each moment as a percentage of all views. This gives you a better idea of whether viewers are stopping your video at a specific moment, and tells you how many viewers watched your video all the way to the end.



Add video to a 1:1 email sent from a contact or ticket record

Sales Hub Professional users can add video to an email sent directly from the contact record. Service Hub Professional users can add video to an email sent from a ticket record. Your can record customized videos that are up to 1 hour in length.

Please note: to send an email from a record, you must first connect your inbox

  • Navigate to contacts or tickets.
  • Click on a contact name or ticket name to open the record.
  • Click the Email tab to send an email reply.
  • Click the video icon insertVideo to insert a video into your email.


You'll be prompted to authorize the Vidyard GoVideo application and create your personal account. After creating your username and password, Vidyard will send you a verification email to confirm your account.


Once your account has been configured you’ll be prompted to download the Vidyard GoVideo Google Chrome extension in your browser. If you notice that the GoVideo extension is not showing up on your browser, check out Vidyard's documentation for support.

Once you've added the extension and signed in with your account, you'll be able to create your own personalized video recordings within HubSpot.

  • Click New Video and select from the following:
  • Camera Recording - narrate a video speaking directly to your audience using a camera connected to your computer:
    • Use the dropdown menus to select the camera and microphone to be used for your recording. You can select Mic off to disable sound
    • Click Start Recording to begin capturing your video. You can pause or restart the video at any time during the recording process.
    • Once your video is completed, click Stop.
    • Click Insert to add the video to your email.
  • Screen Recording - create a video of your computer screen:
    • Use the dropdown menus to select the camera and microphone to be used for your recording. You can use your camera to include a video alongside your screen recording, or select No Camera to record your computer screen only.
    • Click Start Recording to begin your screen recording. 
    • Select a screen to share for your recording, then click Share.share-your-screen
    • You'll see a banner on the screen you're sharing to confirm it's being recorded. This banner will not be included in your recording. You can click Hide to remove this banner from view, or click Stop sharing to immediately stop the recording. Use the buttons in the lower-right corner of your screen to pause, stop, or restart your recording.share-screen-control
    • After your screen recording is finished, click the stop icon.
    • Click Insert to add the video to your email.
  • Upload Video - select this option to upload an existing video file from your computer.
    • Select a file from your computer and click Open.
    • Click Insert to add this video to your email.

To insert an existing video into your sales email, select the checkbox to the left of the video, then click Insert.


To delete an existing video, click the name of the video recording to open more details, then click the trash icon delete to delete the video.

Please note: if your video isn't saved after you finish recording, you can recover it following VidYard's support documentation.

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