Add videos with CTAs and forms in your HubSpot blog posts, landing pages, website pages, and knowledge base articles.
- Add videos to your HubSpot content using the Vidyard integration
- Add a CTA or form to a video in your page or blog
- Analyze your video performance
Please note: you don't need the Vidyard for HubSpot integration for the following video functionalities. The Vidyard for HubSpot integration is a separate paid integration that has other additional features for Vidyard customers.
Marketing Hub Professional and Enterprise users can host and manage video in HubSpot-hosted blog posts, landing pages, and website pages. Service Hub Professional and Enterprise users can host and manage video in knowledge base articles.
- In a rich text module or in the body of the knowledge base article, click the video icon insertVideo in the toolbar.
- If you haven't enabled your video features, you'll be prompted to enable the integration and accept the terms of service.
- In the dialog box, click on Turn on new features.
Please note: each user who wants to host video in HubSpot must enable the Vidyard integration in their own account and accept the terms of service. If you have existing videos hosted on other providers (e.g. YouTube, Vimeo), you can embed them in your HubSpot content without enabling the Vidyard integration.
- In the Insert video pane, click the video you want to add to your page to insert it into your content. You can also click Upload videos to upload a new video file.
- In the content editor, click the video and click Edit.
- In the dialog box, select Call-to-action or Form.
- Click Create CTA or Create form to create a new CTA or form for your video.
- Select a Display time to show this CTA or form before your video starts or after your video finishes.
Please note: forms you've created for other videos can be selected for your video overlay, but you must create a new CTA for each video.
To analyze your video's performance in your HubSpot content:
- Navigate to your blog, landing pages, or website pages.
- Click the name of a published blog post or page with video content.
- Video views: the number of times your video was loaded in a web browser.
- Video retention: the views of your video at each moment as a percentage of all views. This gives you a better idea of whether viewers are stopping your video at a specific moment, and tells you how many viewers watched your video all the way to the end.
- To filter these metrics by video, click the All videos dropdown menu and select the video.