Last updated: July 21, 2023
Available with any of the following subscriptions, except where noted:
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HubSpot Insights is a database of company information that HubSpot gathers by combining third party data, web crawling, and crowdsourcing. It is updated in real-time as HubSpot gets new information.
The following behavior is expected when HubSpot Insights is turned on:
- If you create a company with a company domain name, data will be pulled from HubSpot Insights to update the company record. Because HubSpot Insights is pulled from multiple sources, its data may not match the data you collected on the company.
- HubSpot Insights may also populate company information in activities where a company domain name is included. For example, if a contact submits a form and their email contains a company domain (e.g. example@hubspot.com), the form submission email notification will include data tied to the domain (hubspot.com).
- Property values originally added by HubSpot Insights may be updated over time. Any values added by users in your HubSpot account will not be overwritten by HubSpot insights. Some property values may also be used to improve the existing database. You can disable the feature to opt out of changes.
- Depending on how the company was created, a company with a free email domain (e.g., gmail.com) may not have its properties populated by HubSpot Insights. You'll need to manually create the company in order to populate values with Insights.
Properties that HubSpot Insights populates
HubSpot Insights attempts to pull data into the following default company properties:
- Annual revenue
- City
- Country
- Description
- Facebook company page
- Industry
- Is public
- LinkedIn bio
- LinkedIn company page
- Name
- Number of employees
- Phone number
- Postal code
- State/Region
- Street address
- Street address 2
- Time zone
- Total money raised
- Twitter handle
- Web Technologies
- Website URL
- Year founded
Disable HubSpot Insights
To disable HubSpot Insights:
- In your HubSpot account, click the settings icon in the main navigation bar.
- In the left sidebar menu, navigate to Objects > Companies.
- In the Automation section, clear the Fill company properties using HubSpot Insights database checkbox.
