Understand HubSpot Credits and billing

HubSpot Credits is a flexible way to pay for certain usage-based features, such as Breeze Customer Agent. Features only consume credits when you perform an action, such as Execute one Breeze Action in a Workflow or Generate response to one prompt for one record, or set up an automated or recurring action that consumes credits.  

You can view a list of actions that consume credits and their rates in HubSpot’s Product & Services catalog.

With HubSpot Credits, you can: 

• Get instant access to innovation: every account includes monthly credits, which let your team explore new features like Breeze Agents. 
• Handle seasonal needs: your default billing for credits is set to automatic upgrades, but you have the option to use overages to give you the flexibility to handle seasonal business fluctuations. 
• Manage your budget: you can set a maximum monthly credit limit to ensure you stay within your budget and prevent unexpected charges. 
• Monitor your usage: you’ll receive notifications that help you stay in control of your credit usage. 

This article provides an overview of how HubSpot Credits work, including how you can allocate, track, and manage HubSpot Credits in your account. 

HubSpot Credits included in your subscription

All HubSpot customers on the seats-based pricing model have HubSpot Credits included in their account. The quantity of included HubSpot Credits varies based on the highest-level product edition of your HubSpot subscription and are not additive if you have multiple HubSpot subscriptions. For example, if you’re subscribed to both Marketing Hub Professional and Sales Hub Enterprise, your highest-level product edition would be Enterprise. 

The tables below show the included HubSpot Credits based on your subscription level:

Smart CRM, Marketing Hub, Sales Hub, Service Hub, Content Hub

If you have Data Hub or Customer Platform*, the following included HubSpot Credit quantities will apply. For example, if you have both Marketing Hub Professional and Data Hub Professional, you'll get 5,000 included HubSpot Credits. 

Data Hub, Customer Platform*

*Customer Platform includes the Starter, Professional, or Enterprise edition of every HubSpot product, bundled together.  

In addition to included HubSpot Credits (and any Breeze Intelligence Credits that transitioned), you can buy additional HubSpot Credits as needed. Learn more about purchasing additional HubSpot Credits, auto-upgrades, and overages.

Features using HubSpot Credits

The features you can access with HubSpot Credits depend on the highest-level product edition of your HubSpot subscription. To learn more about the features that use HubSpot Credits and their usage rates, you can refer to HubSpot’s Products & Services catalog. Only users with paid seats (Core Seats, Sales Hub Seats, Service Hub Seats, and Commerce Seats) and Partner Seats can use HubSpot Credits. Free users and View-only Seat users cannot use HubSpot Credits.

On Sept. 3, 2025, Prospecting Agent, AI actions in workflows, Data Agent, and Data Studio syncs began consuming HubSpot Credits. Nevertheless, beta customers and those with early access to these features may have additional time to use these features without consuming HubSpot Credits. 

• Customers with Sales Hub Professional or Enterprise subscriptions prior to Aug. 29, 2025 can use Prospecting Agent at no additional cost until Nov. 10, 2025. 
• Customers who used AI actions in workflows prior to Aug. 29, 2025 can continue to use certain AI actions in workflows at no additional cost until Nov. 10, 2025. 
• Customers who were using Data Studio syncs prior to Aug. 29, 2025 can continue to do so at no additional cost until Nov. 10, 2025. 
• Customers who activated Prospecting Agent prior to Aug. 29, 2025 can continue to use it at no additional cost until March 3, 2026. 

To help you identify which features consume HubSpot Credits, there will be HubSpot Credits icons in HubSpot. These icons will show you which features use credits now or will use them in the future. 

Please note: features currently in beta may consume credits in the future, and credit rates may change as features evolve. While we aim to provide a 30-day notice before beta features begin consuming credits, this may not be possible given the rapid pace of beta development. All beta features are subject to the HubSpot Beta Services Terms.

Manage HubSpot Credits

Key terms

• Monthly credits: HubSpot Credits reset every month, aligned with the start date of your usage period.
• No rollovers: unused credits expire at the end of each usage period and do not roll over to the next month. 
• Reset date: HubSpot Credits reset on the first day of your usage period. 
• Automatic upgrades: after you purchase additional HubSpot Credits, exceeding your credit limit will trigger an automatic upgrade to a higher credit tier for the remainder of your contract. If you have turned on overages, see the section about overages.
• Purchase of additional credits: you can purchase additional HubSpot Credits capacity packs manually in Account & Billing in your HubSpot account or with a sales rep. Additional credits are available immediately with prorated charges for the remainder of your current billing period. 
• Downgrades: you can remove added capacity packs at your next renewal by signing a new order form, and your downgrades take effect at the end of the current contractual commitment.

Credit overage settings: auto-upgrades and pay-as-you-go overages

Once you’ve used your included monthly credits, you can buy more HubSpot Credits as needed. If you choose not to buy additional credits after you reach your  monthly limit, any usage-based features will pause until your next reset date or until you purchase additional HubSpot Credit capacity packs. 

To manage what happens when you’ve purchased additional credits and run out of monthly credits, you can choose between two credit billing settings: auto-upgrades and pay-as-you-go overages.

You can change your credit billing setting at any time. When your credit billing change takes effect depends on whether or not you've used credits during the current usage period. For example:

• If you have used credits during the current usage period, your settings will change at the start of the next usage period.
• If you haven't used credits during the current usage period, the billing change will take effect immediately.  

Auto-upgrades

By default, once you’ve purchased additional credits and exceed your monthly credit limit, your account will automatically be upgraded to include a higher HubSpot Credits pack that reflects your usage for the rest of your commitment term. You can change the default setting by turning on overages instead. 

For example, if you're an Enterprise customer with an included monthly allotment of 5,000 HubSpot Credits, and you have purchased an additional 1,000 HubSpot Credits capacity pack, your plan has a total of 6,000 HubSpot Credits per month. If you use 6,500 HubSpot Credits in a usage cycle, an extra 1,000 HubSpot Credit pack will be automatically added to your subscription, increasing your monthly limit to 7,000 HubSpot Credits for the remainder of your contract. You can only downgrade your HubSpot Credits tier at the end of your contractual commitment term. 

Pay-as-you-go overages

By turning on the setting for overages, you'll be charged our current overage rates for each credit used beyond your monthly limit. On your reset date, your account will automatically go back to your original monthly credit limit, instead of staying at the higher credit tier for the rest of your commitment term. 

Before getting started with overages, please note the following: 

• To have access to overages, you need to buy additional HubSpot Credits.
• If you want to switch from automatic upgrades to overages, you must turn on the setting for overages. 
• Overages are billed on a monthly basis, in arrears, in increments of 10 HubSpot Credits, rounding down. 
• You'll receive a separate HubSpot invoice for your overage charges at the end of your monthly usage period. Payment is due in accordance with your existing payment terms. 

If you’re a Super Admin or Billing Admin, to turn on overages:

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab. 
3. In the left sidebar menu click HubSpot Credits. 
4. In Your Credits section, click Manage credit settings. 

5. On the Choose your credit overage setting page, click Pay-as-you-go. Then click Next. At the bottom of the page you’ll be informed of when the changes take effect. 

6. On the Set a maximum monthly credit limit page, you can set a maximum monthly credit limit. Or select Don’t set a limit to skip this step. Then, credit-consuming features will continue uninterrupted. Then click Next.
7. On the Review your credit setting page, review your selection. Then click Save.

Set a maximum monthly credit limit

You can set a maximum monthly credit limit for HubSpot Credits after you have used your monthly credits. This will allow you to set the maximum amount of credits that your HubSpot account can consume each month. If your usage reaches this limit, any feature requiring credits will be paused until the next monthly cycle or you can choose to increase your limit. Super Admins or Billing Admin will receive notifications as your account approaches or reaches the limit. 

Please note: accounts that have only included credits and do not purchase additional credits will be paused once all included credits are used.

To set a maximum monthly credit limit:

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab. 
3. In the left sidebar menu click HubSpot Credits. 
4. In Your Credits section, click Manage credit settings. 

5. On the Choose your credit overage setting page, select the credit overage setting for your account. Then click Next. 
6. On the Set a maximum monthly credit limit page, select Set a maximum monthly credit limit. In the Maximum monthly credits field, use the arrows to set your limit or enter an amount. Then click Next. 

7. On the Review your credit setting page, review your selection. Then click Save.

If you buy additional credits in a month and the purchase doesn’t bring you over your maximum limit, your existing limit will remain unchanged.
However, if the purchase of additional credits brings you over your existing maximum limit, the new total becomes your new maximum limit. You'll see a notification asking you to check and update your maximum monthly limit. 

Track your credit usage

If you’re a Super Admin or Billing Admin, it’s recommended that you regularly monitor your HubSpot Credits usage. To review your credit usage:

1. In your HubSpot account, click your account name in the top right corner, then click Account & Billing.
2. Click the Usage & Limits tab. 
3. In the left sidebar menu click HubSpot Credits. 
4. On the Usage & Limits tab for HubSpot Credits, you can view the following: 

• • Your Credits: view your monthly allocation of HubSpot Credits. 
  • Usage this month: view how many HubSpot Credits you’ve used so far this month. 
    • In the Manage Credit Usage by Feature section, you can also view a breakdown of the number of credits used by each usage-based feature. 
    • Click the name for each feature to view its settings and pause its usage if necessary. 
  • Historical Usage: view your HubSpot Credits usage over a given time period. Use the Date range dropdown menu in the top left of the Historical Usage table to filter the data to a specific time range. 
  • Usage Log: view a detailed log of your HubSpot Credits usage over a given time period. This log includes details, such as the type of action that used credits, how many credits each action used, and how many times the action was performed. 

Credit usage notifications

Notifications in the form of global banners and notification emails will be triggered for usage thresholds reflected below. These notifications help you proactively manage your account and avoid unexpected upgrades.

Buy additional HubSpot Credits

You can purchase any number of HubSpot Credits in increments of 1,000 credits manually in Account & Billing in your HubSpot account or with a sales rep.

We’ve recommended packs of 5,000, 30,000, or 100,000 credits. For more information on HubSpot Credits recommended tier packages, review our Pricing page.

Cancel or downgrade HubSpot Credits

You can only cancel or downgrade your HubSpot Credits additional capacity packs at the end of your contractual commitment term. To do this, reach out to HubSpot Support before your renewal date.

Breeze Intelligence Credits transitioned to HubSpot Credits 

Between June 2 and June 15, 2025, your Breeze Intelligence Credits transitioned to HubSpot Credits. Customers with Breeze Intelligence Credits were migrated to HubSpot Credits based on edition, as reflected below. 

For example, 2 packs of 100 Breeze Credits (200 total) transitioned to 6,000 HubSpot Credits.