A quick tour of the email tool

Last updated: October 15, 2018

Applies to:

Marketing Hub
Professional, Enterprise
Legacy Marketing Hub Basic

Maintaining active engagement with your leads is the heart of your marketing efforts. Getting a lead is the first step of a long nurturing process, and email marketing is vital to the success of your efforts. With HubSpot, your contact database and your email tool live in the same ecosystem, which allows you to nurture your leads with ease. When a visitor comes to your website and fills out a form to receive one of your offers, this visitor becomes a lead and is entered into your HubSpot contact database. This process allows you to easily create, maintain, and grow your lists.

Email in HubSpot isn't just about sending as many emails to your contacts as possible; it's about sending the right content to the right leads. HubSpot's email tool give you the ability to personalize your email to your contact and grow your contact database. Also, any time you send an email, HubSpot collects the data on how your email performed. With HubSpot, your email metrics can work hand-in-hand with your marketing analytics.

HubSpot provides an all-in-one workplace for your email, where you can create, edit, design, and evaluate. In your HubSpot account, navigate to Marketing > Email.

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