How to create and send emails

Last updated: January 13, 2017

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Product: HubSpot Marketing
Subscription: Basic, Professional, & Enterprise

For many marketers, email exists in a silo, disconnected from other lead generation tools and other marketing analytics. In HubSpot, all of these tools are integrated and work hand-in-hand. HubSpot's email tool lets you send emails to your entire HubSpot contact database or just a very defined, limited section of contacts such as a list of contacts who filled out a specific form on your site. Email marketing will help you bring contacts back to your site and understand who is more engaged or who isn't. Some examples of what you can use HubSpot's email tool for include using it to:

  • Qualify your Contacts by seeing who opens and clicks on links in your emails
  • Notify your Contacts of events, offers, or promotions that might interest them
  • Send your Contacts a weekly or monthly newsletter
  • Let your Contacts know about new features to create upsell opportunities

Before you begin creating your email, you'll want to make sure you've set up a template that you're happy with and that's going to maximize your content. Once you've done that, follow the instructions below to set up your email.

Follow the steps below to create and send an email using HubSpot.

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